Reach a broad audience with video
Video ads are a great way to reach a broad audience and part of Google Ads best practices as they are relevant on several levels. For example, you could create a video ad for your website that displays the text of your website while showing your product. Viewers who watch the video will see the text and can read more about your company. This is an especially relevant strategy when marketing online courses, seminars, or other information-based products.
Avoid broad keywords
By using broad keywords, you highly increase the chances of Google showing the ad to the wrong audience, representing a loss for your investment. Instead, use short, specific keywords that people are more likely to type into their search engine when looking for your product. For example, if the keyword you’re targeting is “gift boxes,” you should use a longer and more descriptive keyword like “gift wrapping service.” This will increase the chances of your ad appearing at the top of the search engine results page.
Optimize your headline and description
The headline and description are the most important parts of your Google Ads content. It’s important to ensure that these two elements are targeted for your audience’s search queries and promise relevant information. To get the best results from your ads, it’s vital to make sure that you use the correct keyword in your title.
Don’t run irrelevant ads
Your ads should be as relevant as possible to your target audience. Make sure to include the keywords you will be targeting as well as matching the user intent. You can also use responsive search ads to make sure you’re serving a relevant google ads campaign by mixing your headlines and descriptions to come up with a highly relevant add idea that satisfies users search queries.
Ensure you’re tracking everything correctly
The first step to success on AdWords is tracking and managing your campaigns. You should be using Google Analytics for this, and you’ll find it easy to track your campaign progress. A common mistake that advertisers make is not tracking their costs accurately. This can be particularly important with PPC ads, where there’s a risk of losing money if you don’t carefully watch for changes in cost per clicks (CPC).
Tracking your costs correctly also ensures that you set clear expectations with clients and are able to provide them with results that match up well against those expectations. Also, you should closely track conversions as this will represent the return on investment of your campaigns and will help you identify if optimizations are needed for your campaigns.
Use relevant extensions
The most common mistake we see advertisers make is not adding relevant extensions to their ads. This includes the product name, brand name, and a call-to-action button. Make sure you’re adding the appropriate extensions and that your ad is relevant to what people are searching for on Google.
Link Google My Business
Linking your Google Ads account to Google My Business will allow you to run campaigns that catch queries based on a geo-modifier. For example, if a user performs a search query looking for “men’s shoes near me,” Google will look at the user’s current location, and if it’s close to your business, the ad will be displayed to him.