fbpx
Realtop Digital Marketing
Realtop Digital Marketing
Home

Services

Case Studies

Testimonials

About Us

FAQ’s

Blog

Contact Us

Case Study: $5 Million/Year with Google Ads

Jun 11, 2021 | Advertising, Marketing, Posts, PPC

 

U.S. National Financial Services Company

Executive Summary

A strong national financial services company with a sales staff of 25 was experiencing rapid growth and wanted to improve their growth rate through a Google Ads campaign. RealTop developed a Google Ads campaign engine for the client, which has resulted in a 36% conversion rate from prospects to clients and over $5 million USD in new revenue.

Challenges

Our client had been in business since 2009, making them a strong financial services business. However, they just weren’t seeing the kind of growth they expected to keep their staff of 25 salespeople active and busy. They needed more promising leads coming in that would help them see significantly more growth in the upcoming years.

Our Approach

To start, we worked with the client to create a change in mindset. Many clients expect a 5:1 return on investment of $1 million to see returns of $5 million. We worked with the client to create a mindset change, that what they invested in a single day would be taken back out of their new revenue, rather than that they would need to continuously come up with new funds if nothing was coming back in.

Towards that end, the client invested $2766 for a single day, and saw a 5:1 return on their investment the next day. We took back the original $2766 from those returns and reinvested it, creating even more revenue. This process is helping the client generate a lot of new revenue without the risk of a big investment up front, by simply taking a pay-as-you-go approach to their Google Ads campaign. Though they had a higher cost per lead, our pay-as-you-go system generated a significant return on their investment by delivering a significant amount of new customers on a daily basis.

With a budget of $83,300 for 30 days of Google Ads and supporting expertise, we were able to leverage their investment to provide a significant increase in quality leads and active clients. Using this budget, we were able to develop a Google Ads engine which helped find the kind of quality leads the client was trying to find.

The Results

Over a three-month time span, the client received 2590 new quality leads through the Google Ads campaign we’d created, with a cost of $32.22 per lead. Though this could seem a bit high, the quality of the leads was the true benefit of the Google Ads campaign we designed, with a 36% conversion rate turning those 2590 leads into 932 new customers, and an additional 300 customers per month from the referrals of the customers generated from adsThis has continued to increase to the point of averaging 1232 new customers per month, with an average revenue of $400 per client for a total monthly revenue of $492,000 per month. Accounting for potential slowdowns, this still provides the client with well over $5 million in new revenue per year, and higher figures are more than reasonable.

Are you looking for a digital marketing partner that will put YOUR bottom line first? RealTop Marketing has the solutions that will build up your bottom line without bottoming out your budget. Contact us today to find out how we can help you gain market dominance.

 

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com 

Web: https://www.realtop.com

 

 

 

Recent Posts | Realtop Blog

Top 5 Tips to Create an Effective Buyer Persona

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

SWOT: What Is It and How It Can Help You Promote Your Business

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

The Founders Live Podcast

Many thanks to Nick and his team at the Founders Live Podcast for such a great interview! Listen along for a great conversation filled with advice to early start-up founders, the nature vs nurture of entrepreneurship, and the creation process for RealTop!

Influential Entrepreneurs with Mike Saunders

We had such a blast with Mike on his Influential Entrepreneurs Podcast! It was our pleasure to discuss our work ethics, our plans, and why we have a world-class standard for our clients. Thanks, Mike!

Grow a Small Business Podcast

Our thanks to Troy and the Grow a Small Business Podcast team, we had a really great time talking about all digital marketing things, and our commitment to helping small and even large service businesses owners have a blast off online

The ABC’s of SEO

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Crazy Sh*t in Real Estate Podcast

A big thank you to Leigh Brown for having us as a guests on her Crazy Sh*t in Real Estate Podcast. It was such a fun interview and we loved talking about the different tips and approaches we have for the Real Estate business

The NYC Times Interview

The ability to access information in today’s day is incomparable to any time in history. However, making sure the right audience is seeing your business’s information is a task that every small business owner has struggled with since the dawn of the digital age.

The Social Insider – Everyone is Joining Forces With Realtop

If you have never heard of RealTop Marketing and you are a small business owner, we are about to change your life. RealTop Marketing is the single greatest thing to happen to small business owners since 2019.

Inside The Firm Podcast – Monday Morning Coffee

Thank you to the team at Inside The Firm Podcast. These guys really know their stuff. We did a deep dive into the different marketing pillars.