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The ABC’s of SEO

Mar 21, 2022 | Advertising, Marketing, Posts, PPC

SEO is search engine optimization. It’s the science of optimizing your website to increase visibility in Google search results.

SEOs base their strategies on what experts have figured out about how Google ranks websites and what Google has communicated through direct guidance. SEOs goal is to appear as high as possible in Google’s results for those vital queries for your website. 

A query is a string of words people use to find something in a search. For example, “Stop a leaky faucet”. If you’re a plumber, you’d want to appear at the top of these search results.

Google is by far the most critical search engine for most businesses. Nearly 92% of search traffic comes through them.

Why Is SEO Important?

Delivers Consistent, High-Quality Traffic

Being at the top of a critical search result is a gamechanger for any business. You do not have to pay for every click. And the people who find you are looking for what you offer now.

Cuts Acquisitions Costs

Over time, SEO helps you cut your customer acquisition costs. That’s because you achieve perfect timing with your ideal customers. You’ll experience higher conversion rates, more awareness, more leads, and more sales for less cost. You can often cut back on paid advertising as your search ranking improves.

Builds Trust with Google and People

Google and your audience see all of these positive interactions. This builds authority and trust. As a result, Google will rank you even higher and you’ll get even more traffic. It’s the snowball effect!

Long-term SEO Is for Winners

It’s important to realize it takes time to reach the top of searches. Anything that gets you quick results will also hurt your website. 

So ideally, you’ll create a comprehensive marketing strategy by combining SEO with PPC (such as Adwords), and social media.This allows the strengths and weaknesses of each to complement each other. It drives your success.

How to Get Started with SEO

In a nutshell, SEO involves two things:

Technical Optimization on the Website

This includes optimizations like:

  • Navigation
  • Site structure
  • Speed
  • Ease of the checkout process
  • Aesthetics
  • Analyzing and monitoring website performance and user experience to continually improve and optimize
  • Building trust and authority online with your target audience and Google

Building Authority and Relevance

This includes tasks like:

  • Keyword research based on queries people use to find a site like yours
  • Competitive analysis
  • Creating the right content around those queries
  • Distributing that content around the Internet through social media, influencers, paid advertising, etc.
  • Networking with reputable websites and people who publish on reputable websites, such as business owners, journalists, and influencers, reliable directories
  • Avoiding shady partnerships and quick results SEO schemes that can earn website penalties and harm businesses permanently.
  • Analyzing performance to improve and optimize continually.
  • Integrating SEO with PPC and social media into one cohesive digital marketing strategy.

It’s important to note that optimization is all of these things. If even one of these is off, your website isn’t really search engine optimized. We encourage you to learn more about how we help clients increase quality traffic to meet marketing KPIs and business goals through SEO. 

 

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 617.741.9972

Skype: nikitastsoukales

Email: nik@realtop.com 

Web: https://www.realtop.com

 

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