fbpx
RealTop Digital marketing agency



Home

Industries

Services

› PPC

› Social Ads

› Email

› Social

› SEO

› Design

› Reputation

Testimonials

Case Studies

About Us

Blog

Contact Us

Free Consultation

ACTIONABLE SEO TIPS TO IMPROVE WEBSITE RANKINGS

Dec 2, 2022 | Advertising, Marketing, Posts, PPC

 

Why is SEO Important?

Improving your company’s search engine results through SEO (search engine optimization) has never been more complex. But businesses that neglect this key arm of digital marketing will inevitably get buried by their competitors when consumers make industry-relevant searches on Google.

Search engines are constantly updating their algorithms to give better search results. This means that it’s important for any business to have a strong online presence and make sure that their site is being found by users. Websites need to focus on how they rank in order to stay competitive with other companies who are also trying to improve their ranking. In order to do this, businesses need to know what factors can impact the rankings of their website and how they can use these factors proactively in order to increase the ranking of your website.

Actionable SEO Tips for Beginners

Because SEO processes are generally complex and time-consuming, wise business owners and managers will partner with specialized professionals to develop a targeted SEO campaign to meet their unique wants and needs. Here are a few actionable SEO tips to keep in mind while your digital marketing team works to put you at the top of the next relevant Google search.

SEO Techniques to Improve your SEO Rankings

Get a Free Marketing Plan with REALTOP!

1. Understand the Google Ranking Algorithm

Like other top search engines, Google employs a proprietary algorithm to stress relevancy and equality in all its results. This algorithm determines if your website will top the list of returned results or if it will land on the second, third, or fourth page of results. Because it is constantly changing, you must stay abreast of all updates in this all-important algorithm. Essential policy changes over the years have included ranking preference for mobile-friendly websites.

2. Conduct a Competitor Analysis

The path forward in SEO strategy is not always clear. Take keywords, for example. What words and phrases should you stress in your website content to trigger the Google algorithm and improve your ranking results? You can go a long way toward answering this question by examining your most successful and least successful competitors. What terminology do they employ, and what topics do they cover on their websites? A comprehensive competitor analysis can often tell you exactly what to do and, perhaps more importantly, what NOT to do.

3. Build a Strong Backlink Profile

The various websites that feature clickable links to your company website play an integral role in the search engine ranking process. Known as “”backlinks,”” these links are a handy way for internet users to get more information or find desired goods or services. In Google’s estimation, your website is only as good as the backlinks attached to it. While having a significant number of backlinks is certainly desirable, Google stresses quality over quantity in its backline profile analysis. Remove toxic backlinks that do not add any value to your site as they can damage your efforts on increasing organic search traffic.

4. Update Your Website Blog Regularly

Although it is always looking for a select number of specific keywords, Google also favors active websites with fresh, relevant, ever-changing content. The best way to provide this dynamic content is through the development of a regularly updated website blog. By integrating SEO strategy into your blog, you can dramatically improve your search engine rankings and reach potential customers when they are most motivated to make a purchase. Blogs also serve existing customers by answering key questions related to your business. Update old blog posts with relevant information. This will help you cover any gaps you might have missed when you first created it.

5. Create an internal linking strategy

Internal links allow you to build a structure around your website. They help search engines understand how pages are related and how they can benefit users looking for answers through specific target keywords. Also, internal links allow you to pass authority and SEO value across every single one of your pages, meaning that if page A had great rankings and performance, some of that juice will be transferred to page B if interlinked through the content. However, make sure you redirect users to valuable pages that can help them in their buying journey. You don’t want to redirect someone to a page talking about a different and irrelevant topic. Take time creating effective link building strategies for your site that complement the users’ searches.

6. Optimize On-Page SEO elements

Another actionable SEO tip is making sure you are optimizing on-page elements for your target keywords. It will help users understand the content on the page and search engines, which can directly influence your rankings. Include your target keyword in the title tag, URL, headers, and meta description. Also, consider including keywords in images’ alt text, as Google can’t read images. By including alt texts to your visual elements, you increase the chances that they appear in the images section of Google.

7. Target relevant keywords

Before creating content for your website, perform in-depth keyword research about the topic you will be covering. You can use keyword research tools, Google’s related searches, and the people also ask section. Make sure that the search intent matches the type of content you’ll be producing. For example, informational intent keywords are perfect for a blog post, while commercial intent keywords perform better on service pages.

You also want to identify if the keywords you’ll be targeting bring any valuable organic traffic by looking at the search volume and how hard it will be to rank for them. We recommend targeting long tail keywords in your content. Long tail keywords have been proven to have a higher conversion rate than broad terms, meaning that users who perform these queries are closer to purchase than others. Even though they have a low search volume, they are an excellent way to build awareness around your brand.

8. Post relevant content

Posting relevant content will portray your business as an authoritative source, which will help rank your website higher. Apart from including relevant keywords, make sure to include latent semantic indexing (LSI keywords). In simple words, LSI keywords are variations of your target keyword, which help search engines understand the content on the page better. Google is becoming more intelligent over time and can understand the context of a page by including related keywords. Analyze what content performs well for your competition and replicate it. Create blog posts, social media content, downloadable material, emails, infographics, and everything else that would give your target audience some value.

9. Improve site speed

Improving website speed has been demonstrated to generate more traffic and increase search rankings. How fast a website load is considered a direct ranking factor. If your website takes too much time to load, users may abandon the page without looking at the content. This increases considerably your bounce rate, which damages your website’s SEO. Work alongside a web developer and develop ways to improve your site’s user experience while reducing loading speed. Tools such as Google search console or Page Speed Insights provide valuable information on your website’s current core web vitals and how to improve them. Additionally, ensure to compress images, videos, or visual elements if planning to use them. If they are too heavy, they will slow down your site.

10. Make your website is mobile friendly

Studies show that 59.6% of website traffic comes from mobile devices, meaning your website must be optimized to offer an excellent user experience on mobile. Ensure images, elements, text sizes, and buttons are visually optimized to fit into a phone or tablet screen. A bad mobile experience can result in users leaving your site and increasing your bounce rate.

11. Create external links

Linking to relevant content outside your website helps you build credibility and supports your content. It not only helps users in their search for information but also indicates to Google your relevancy. Try linking to statistics, guest blogs, or authoritative sources in your industry.

12. Link back to your website in your social media platforms

Including a link to your website in your social media posts will help you redirect traffic and improve your SEO efforts. Use a call-to-action (CTA) in your posts, inviting users to visit your website, sign up for a consultation, or to read valuable content.Effective SEO Campaigns with RealTop

Effective SEO Campaigns with RealTop

To learn more about actionable SEO tips and best practices and what a quality SEO campaign can do for your business, contact a skilled and knowledgeable REALTOP representative today. RealTop provides Google and Microsoft Ads SEO for local, national, and international companies. Get your free marketing plan today!

Digital Marketing Entrepreneur: Nik Tsoukales

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 617.741.9972

Skype: nikitastsoukales

Email: nik@realtop.com 

REALTOP’S WEBSITE

 

 

Recent Posts | Realtop Blog

Tips to Grow Tik Tok for your Business

Growing your presence on Tik Tok is a great way to promote your business and gain more customers. More people are turning to social media for entertainment, and TikTok provides a unique platform for businesses to reach their target audiences. Here are some tips to help you grow your Tik Tok account for business.

How to Grow your Email Marketing List

Email marketing is one of the most effective and economical forms of digital marketing available today. It helps businesses reach out to their customers and potential customers in a way that is both cost-effective and tailored to their target audience. The first step to successful email marketing is growing your list of contacts – and there are several ways to accomplish this task.

How to Measure SEO Performance for your Business

Measuring your SEO performance is an important step in making sure your business has a successful online presence. It can help you identify areas of improvement and track progress against your goals. To ensure that your SEO efforts are paying off, there are several metrics you should consider when assessing the performance of your website and content. Learn more about them here.

Inbound Marketing vs Outbound marketing: Which One to Use?

Inbound marketing and outbound marketing are two of the most well-known strategies for achieving success in digital marketing. While both are effective, there are important differences between the two that must be understood in order to make an informed decision about which is best for your business. Discover more about them and which one should you use here.

Why You Need a Digital Marketing Strategy for your Business

A well-crafted digital marketing strategy will not only help you stand out from your competition, but also give you an edge in connecting with and influencing customers. In this blog post, we explain why you need a digital marketing strategy to ensure your business’s success.

How to Build a Content Strategy that Drives More Sales

Building a successful content strategy is an essential part of any business’s marketing efforts. Developing a content strategy involves more than posting regularly to social media or launching a blog. To truly maximize your return on investment, you need to create a comprehensive plan that integrates several key elements. In this blog, you’ll discover how to build a content strategy that drives sales.

How can Video Marketing Help your Business Succeed Online

Video marketing can be a powerful tool for businesses to connect with their customers and drive sales. By leveraging the power of video, businesses can create engaging content that appeals to a wide array of audiences. Through the use of videos, businesses can showcase their products and services in an exciting and interactive way, while also informing people about their brand. Discover about the benefits of this powerful tool in this blog.

How to Grow your Business Online: What You Need to Know

Are you looking for how to grow your business online but don’t know where to start? Growing a business on the internet is becoming increasingly popular, and for good reason! It expands your reach far beyond what would be possible with traditional marketing methods. Learn everything you need to increase your business’s online presence here.

Checklist Website Design: Guide to Creating Awesome Sites

Designing a website can be an overwhelming process. To ensure the best possible outcome, it’s important to make sure to follow a checklist of key elements. A great website design checklist should consider visual hierarchy, user experience, SEO, and content.

Reputation Management Tools you Must Have for your Business

Reputation management tools are vital for any business that wants to maintain a positive image online. There are a variety of different reputation management tools available, each with its own unique features and benefits. We mention some of them in our blog and what makes them so special!