fbpx
Realtop Digital Marketing
Realtop Digital Marketing
Home

Services

Case Studies

Testimonials

About Us

FAQ’s

Blog

Contact Us

Adwords Campaign Killers

by | Dec 1, 2020 | Advertising, Marketing, Posts, PPC

 

 

Google Ads or Adwords focus on keywords. When someone searches for a term, Google will automatically bring up whatever ad has been slated for that keyword. In some cases, keywords are so popular that Google has to “auction off” the keyword so that only a limited number of ads appear. Some of the biggest names are terms like “insurance” and “attorney.”

Although businesses and even marketing companies put a lot of time and effort into developing what kind of keywords you should have, they rarely consider what type of keywords you should avoid.

RealTop Marketing wants to give you some quick pointers to make your Adwords campaign even more effective.

Differentiating Providing Services and Providing Information

Although providing information about your services is important, you do not want your website to turn into a stand-alone resource for users.

While getting background about, for example, the divorce process in Arizona is helpful, it should not be the only thing that a visitor does when they come to your site. They should get some information, realize that you are an authority on the information, and then reach out to you to get some additional help.

You should not offer enough information that the client can go through the process on their own. So, how can you ensure that they do that?

Get Rid of the Word “HOW” on Your Site

The word “HOW” is the biggest Adwords campaign killer if you are just starting out with a new marketing campaign. You do not want to teach your potential customer so much on your site that they no longer need your services.

Imagine that you are a plumber who offers residential services. While the phrase “How can I fix my leaky faucet?” will get users to your site, they are not the right type of customer that you want visiting. You might get a higher number of clicks to your site targeting this phrase, but your conversion rate is going to be much lower.

This customer is not looking for a plumber—they want DIY advice. As a result, by providing a blog on how you can fix a faucet, you are giving this person the tools they need to avoid using your services altogether. It completely counteracts the value that you are trying to provide.

Which Words Should You Use Instead?

You want to target customers who are looking for help. The following words indicate that someone is looking at options to hire a professional.

  • Company
  • Consultant
  • Service
  • Best
  • Installation
  • Professional

Those who include these terms are often not DIYers—they are ready to hire a professional.

Getting “HOW” Out of your Campaign

When you build your Adwords campaign, you have the option to include “negative keywords.” By adding “HOW” to your negative keyword list, you can avoid a lot of people who are just looking for free advice and information and who are not really interested in using your services.

Do you want more help on how to make your Adwords campaign better, with higher conversion rates? Contact the RealTop Marketing Team for a consultation.

Best regards,

Nikitas Tsoukales,

CEO Direct

Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com

 

 

Recent Posts | Realtop Blog

Top 5 Tips to Create an Effective Buyer Persona

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

SWOT: What Is It and How It Can Help You Promote Your Business

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

The Founders Live Podcast

Many thanks to Nick and his team at the Founders Live Podcast for such a great interview! Listen along for a great conversation filled with advice to early start-up founders, the nature vs nurture of entrepreneurship, and the creation process for RealTop!

Influential Entrepreneurs with Mike Saunders

We had such a blast with Mike on his Influential Entrepreneurs Podcast! It was our pleasure to discuss our work ethics, our plans, and why we have a world-class standard for our clients. Thanks, Mike!

Grow a Small Business Podcast

Our thanks to Troy and the Grow a Small Business Podcast team, we had a really great time talking about all digital marketing things, and our commitment to helping small and even large service businesses owners have a blast off online

The ABC’s of SEO

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Crazy Sh*t in Real Estate Podcast

A big thank you to Leigh Brown for having us as a guests on her Crazy Sh*t in Real Estate Podcast. It was such a fun interview and we loved talking about the different tips and approaches we have for the Real Estate business

The NYC Times Interview

The ability to access information in today’s day is incomparable to any time in history. However, making sure the right audience is seeing your business’s information is a task that every small business owner has struggled with since the dawn of the digital age.

The Social Insider – Everyone is Joining Forces With Realtop

If you have never heard of RealTop Marketing and you are a small business owner, we are about to change your life. RealTop Marketing is the single greatest thing to happen to small business owners since 2019.

Inside The Firm Podcast – Monday Morning Coffee

Thank you to the team at Inside The Firm Podcast. These guys really know their stuff. We did a deep dive into the different marketing pillars.