Grammarly helps you edit and correct grammatical and spelling mistakes so that you create professional pieces of content. It also includes features that help you identify tone, writing style, and type of audience that will read it. There’s a free and paid versions that work according to your budget.
Chat GPT is one of the most common AI tools in 2023. There are currently 13 million active users using this tool. Chat GPT helps you develop content ideas, keywords, and engaging SEO elements such as title tags, meta descriptions, and headings. This tool can help your content creation team escape from that writer’s block and start developing creative content. Chat GPT is currently free and can be used by anyone.
Surfer SEO will help you create SEO-friendly content by optimizing on-page elements such as headings, images, and content structure. This tool analyzes tons of similar content on websites to gather keywords you could include in yours to increase relevance. Your content will receive a score on a scale of 0 to 100 so that you can better understand how it will perform once it goes live. Different pricing packages adapt to your budget and needs.
Jasper.ai is a tool that helps develop content by giving directives to a robot by specifying keywords, audience, the title of the content, and any extra information you would like to include. There are templates that will help you create more accurate content, such as blog content, website copy, Google My Business posts, video scripts, and more. The pricing will vary according to your needs and the packages available.
Zapier can help you streamline your processes through automated workflows, which helps you save time and resources. You can integrate various tools with Zapier, such as Gmail, Slack, and others. For example, you could create a workflow that automatically shares your social media posts through your Slack channel. Or you could also monitor your sales funnel through a notification once you have acquired a new lead.
Possibilities are infinite, depending on your business’s needs and goals. Zapier offers a free version with limited features. Still, if you want to unlock the full potential of this AI tool, we recommend acquiring the paid version.
Advantages of Artificial Intelligence (AI) in Digital Marketing
As you can notice, artificial intelligence provides companies with many tools, features, and opportunities to improve their digital marketing efforts. Some advantages of using digital marketing AI tools include the following:
Increased Efficiency: AI can automate mundane tasks and allow marketers to focus on more important tasks.
Accurate analytics: AI can provide relevant insights about your target audience to create targeted marketing campaigns that drive better results.
Forecasting capabilities: by leveraging AI in digital marketing strategies, you can predict users’ future behavior by analyzing past actions to create more effective strategies.
Better opportunities for personalization: using AI can help you personalize your content for your target audience, such as emails, social media messages, and more.
Makes customer relationship management easier: thanks to AI, you can nurture plenty of customer relationships at once through automated messages and emails.
Disadvantages of Artificial Intelligence (AI) in Digital Marketing
As with any other digital tool, AI has drawbacks that you should consider. Some of them include the following:
Misuse and abuse: many companies have misunderstood the primary use of artificial intelligence and have abused its capabilities. Remember that artificial intelligence should be a tool to make your job easier, not to do your whole tasks.
Data Security Risks: AI handles lots of corporate and personal data, representing a risk for this data to be exposed to the public if a security breach occurs.
Lack of Human Interaction: AI will never replace human capabilities. Even though it is an excellent tool to automate tedious and lengthy tasks, it will never replace human critical thinking, soft skills, and heart. Users want to feel they are talking to humans, not robots.
Lack of Creativity: AI lacks creativity as its primary functions are integrated based on what is already known to humans. It is companies job to come up with creative solutions to new issues.
Technical Issues: as with any other tool, AI can be subject to technical issues, resulting in incorrect data being displayed or used.
AI plays a crucial role in digital marketing today. However, it’s vital to remember that AI should be a tool, not the final results of your job. By correctly integrating and handling this tool, you can automate many of your business’s manual processes and make the job easier to handle.
Do you want to integrate AI into your digital marketing strategies? At RealTop, we can help you create effective marketing strategies that leverage AI and bring the best results possible for your business. Get a free marketing plan today and start noticing the difference in your marketing efforts.