Should I Focus on Conversions or Clicks?
Clicks or Conversions?
Should I Focus on Conversions or Clicks? Conversion tracking has long been associated with the overall number of clicks on or around a specific website. Nick with Real Top Marketing is obsessed with conversion tracking and clicks—but not in the way you might think.
When Nick talks to new or prospective clients, they often have comments like, “When I was with this other company, we were getting 1,000 clicks per month!” These new clients don’t realize that the number of clicks you get isn’t a business metric. It might have been 15 or 20 years ago, but things have changed.
Clicks vs Conversion: They Are Not the Same Thing!
Today, we can track much more than just “clicks.” We can track conversions, rather than just clicks. Keep in mind that clicks are not the same thing as conversions. Nick explains, “When we get 100 clicks in our website, we should be able to track, not only the number of clicks but also the cost per click. We have the ability to track how much each of those clicks is costing by keyword, search query behind the click, and if the click resulted in the conversion.”
A conversion could be any number of actions you would like a client to take when visiting your website. Some of the most common examples include:
- Purchasing something from your website
- Calling you
- Filling in a form
- Emailing you from the website
- Set up an appointment from the website
Conversions are really the only metric that matters when it comes to determining whether you are creating an effective content strategy.
When you use conversion tracking, you may find out that of the 100 keywords you are using, only 20 of them are actually giving you any meaningful conversions. The other 80 are just total garbage. They might generate clicks, but they aren’t really adding any value to your business because they are not converting clients. Having this information allows you to scale your marketing in a way that “clicks” just can’t.
How to Maximize conversions?
Now that you know the difference between conversions and clicks, you might ask yourself, how do I maximize conversion value?
Ask yourself some basic questions before starting
The first step to increasing revenue is being willing to ask yourself some basic questions about your business. How can you do this? Firstly, you need to take a look at your current website. What’s the purpose of it? Is the purpose clear? This will give you more insight into what the site should be used for and how it can be improved. Secondly, think about who will visit your website regularly. Who are they? What do they want? And what products or services do they need that your website can provide? This will help you figure out how to increase revenue in the future.
Make things easier for your visitors
One way to increase conversions is by making it easier for your visitors. This can be as easy as giving them something they can’t find anywhere else. If your website has a blog and you have any useful information that people might want, then give it away for free. This will help to draw in new readers and drive traffic to your blog.
Another way to make things easier for your visitors is by making sure they can navigate your website quickly and easily. This will allow them to find what they need without getting frustrated. Let’s say you own a store where you sell t-shirts in different sizes and colors. You could make the sizes of the shirts bigger or add more colors so that more people might be interested in buying from you instead of just browsing around. This doesn’t mean you should take away anything from your site though! Just think about how you can make it easier for your customers to find what they are looking for without adding clutter or unnecessary ads on top of everything else on the page either!
Build a Sales Funnel
A sales funnel is a series of steps designed to convert visitors into customers. It’s important to start with the right audience segment and engage them at each step before ultimately completing the sale. To determine how best to build your sales funnel, you will want to research your target audience, identify the benefits they would enjoy after purchasing your product or service, and pinpoint specific call-to-actions that will help them accomplish those goals.
Learning from those who have gone before you is key to finding your footing in the digital world. And the best place to start with that is by using testimonials in your marketing strategy. Testimonials are a quick, easy, and affordable way for you to show customers that they won’t be taken advantage of because they know you stand behind whatever it is they’re buying from you.
Testimonials can be used across many different platforms, including social media, email marketing, and more, so there’s no limit to how effective they can be for your business. Additionally, testimonials don’t require much time or resources and are extremely easy to create. Plus, since testimonials allow you to provide proof of customer satisfaction directly from the source, it’s much easier for customers to trust what you’re saying about them and for them to trust your brand as a whole.
Use Google Ads
An excellent way to maximize conversions is through a Google Ads bid strategy. Depending on the types of goals you want to pursue, you can create a bidding strategy that tracks either impressions, clicks, or in this case, conversions. Among them, we have:
- Target Cost
- Target CPA (cost per action)
- Maximize Conversions
- Maximize Conversion Value
- Enhanced cost per click (ECPC)
Smart bidding strategies are automated bidding strategies that focus more on conversions. Inside smart bidding strategies, maximize conversion bidding focuses on generating as many conversions as possible while managing your daily budget.
This tool analyzes historical information about your campaign and finds an optimal bid for your ad each time it’s eligible to appear based on user searches. It might sound confusing if you have no experience managing Google Ads. That’s why we recommend looking for the help of experts in the field with expertise in managing bid strategies such as REALTOP.
We will help you generate most conversions as possible.
Getting Obsessed with Google Analytics, Call Tracking, and Form Tracking
Tools like Google Analytics, including call tracking and form tracking, will allow you to focus on conversion rather than just clicks. This focus will make your online marketing campaigns more successful and effective.
Nick says: “If you have spoken to a marketing agency that has said anything to you about clicks and impressions, the first thing I want you to say is, ‘What do you estimate is going to be our cost per lead?’” You should also ask about the typical conversion rate in your specific industry. You can get this information by doing a simple Google search. Your conversion rates for a campaign should be higher than average to get the most bang for your buck.
If you feel your campaigns are profitable or don’t think they are profitable enough, talk to Nick at RealTop Marketing to learn more about conversions instead of clicks. Visit REALTOP’s Website to learn more or to set up a free strategy session with our team.
Nikitas Tsoukales, Marketing Junkie