Long-Tail Keywords – The Way of the Future Today. If you’re still using short-tail keywords consisting of one or two words and/or short phrases in your SEO or PPC strategy, it’s time for you to get with the times and discover the advantages of...
Your Customer Has the Attention Span of Goldfish: Now What? It’s not news to you. Your customers have the attention span of a goldfish as revealed by a Microsoft study and confirmed by marketers everywhere. If you don’t get them invested in around 8...
Do You Have a Trojan Horse? Few tales from Greek mythology are more well-known than the tale of the Trojan Horse. In an effort to put an end to the seemingly endless Trojan War, the great hero Odysseus struck upon a brilliant idea. Taking advantage of the fact...
Case Study: $5 Million/Year with Google Ads U.S. National Financial Services Company Executive Summary A strong national financial services company with a sales staff of 25 was experiencing rapid growth and wanted to improve their growth rate through a Google...
10 Google Ads Hacks for Market Domination Are you getting the most out of your Google Ads? If you find that your ads aren’t working as well as you hoped, you may need some fine-tuning. These little-known hacks will help you up your conversion rates and...
