HACKS TO BOOST YOUR CUSTOMER CONVERSION RATE The start of a new year often means working with a new marketing budget. If 2021 did not bring quite the conversion rate you had hoped for, try incorporating these hacks to boost your customer conversion rate. Include at...
THE ABC’S OF SEO: DRIVING TRAFFIC TO YOUR WEBSITE The ABCs of SEO: How to Get Started Search engine optimization is the science of optimizing your website to increase visibility in search engine results pages. SEOs base their strategies on what experts...
HOW TO CREATE BUYER PERSONAS EFFECTIVELY If you are a brand looking for ways to target your marketing efforts, the term buyer persona is something you need to understand. Buyer personas help you focus your marketing and realize your customers’ needs. But...
TOP DIGITAL MARKETING TRENDS 2022 TO LOOK OUT FOR What are the trends in digital marketing for 2022? While there are some tried and true marketing techniques that have been used for centuries, digital marketing seems to change from year to year. Technology has...
BING ADS VS GOOGLE ADS: REASONS TO RUN BOTH Bing vs Google Ads One of the most frequently asked questions about paid ad campaigns is, “Should I be running Google Ads and Bing Ads simultaneously?” That’s a fair question. Most businesses gravitate towards...
