BENEFITS OF EMAIL MARKETING FOR YOUR BUSINESS
Email Marketing Campaigns
The question we always get is,
what is the most profitable digital marketing channel I can start with?
Notice that we just emailed you. We’re a digital marketing company with tens of millions of dollars in advertising spent on excellent platforms like Google, Facebook, and Snapchat. However, I’m still sending you good ol’ fashion emails. Just like the old days!
What is Email Marketing?
Email marketing is an approach that uses email to drive traffic, leads, and sales to your website by providing relevant content, promotions, and information. Email marketing campaigns will nurture your contact list until you turn them into loyal customers. This will help you build your reputation as a business and add more email subscribers to your list.
Is email marketing still effective?
Yes. Email marketing is still one of the most effective forms of marketing, even more so than social media marketing. This marketing strategy has been able to reach the widest audience possible by using various tools, including A/B split testing and automation tools. Email marketing also provides valuable insight into consumer behavior, enabling brands to develop targeted campaigns that drive conversions. This is because it’s easy to target your audience based on keywords and demographic information in your emails. According to studies, on average, professionals check their email 15 times per day or every 37 minutes.
Benefits of Email Marketing
The benefits of Email marketing for your business are many. Let’s take a look at some top reasons why email marketing is essential:
1. You can target your ideal audience
The first of the many benefits of email marketing is that you can target your ideal audience by using information about your current customer’s demographics and interests. With email marketing, you can send tailored content that will interest your current customers and attract new ones. This enables you to find people who are already interested in what you offer and will be more open to hearing more information. It’s easy to reach these people through their inboxes because they are looking for information on specific topics, so it’s better than waiting for them to find you online after being educated by another company first.
2. You can save money while still getting high conversion rates
With email marketing, you don’t have to spend as much money on ads that won’t convert into sales. Emails will have higher conversion rates because they’ll be seen by those who want more information on the topic, so they’ll likely buy something from you instead of browsing elsewhere or clicking away.
3. Generates website traffic
One of the biggest benefits of email marketing campaigns is that they are secretly a content, video, SEO, and social strategy disguised as a simple newsletter! By including a link to your website with valuable content will increase your website’s traffic as long as it’s relevant to your target audience.
4. Builds Brand Trust and Reciprocity
Email marketing helps you build trust with your customers by increasing the perceived value of your brand. Personalizing email messages can make them feel more relevant and authentic to the person reading them. This makes customers want to engage more with your business. For example, let’s say you’re launching a new product that might be confusing or difficult to understand. You would send an email with a call-to-action at the end of the message that invites your customers to enter their email addresses to get updates on the product and what it means for their lives. Customers who sign up will feel like they have some control over what happens next in the process, making them more likely to follow through and purchase from you. People are constantly checking their email. And if you can deliver to them something of value, you will win their attention, engagement, and goodwill.
5. It’s Personal
Email marketing is personal. It’s a one-to-one communication that allows you to build a relationship with your customer that can’t be found anywhere else. When you send an email, your customer knows they will get a response and is more likely to trust you than if they bought something online or went through a social media campaign. Additionally, there is less risk when building rapport with your customer. You’ll know their preferences, what they like, and what frustrates them on the spot because of the intimate nature of emails. And if your audience knows you are personalizing their emails and giving them unique information, they know you care about their business and want to help them succeed in the long run.
6. Shows You Care
Email marketing is a great way to show customers you care about them. Imagine how often you receive emails from brands that don’t take the time to personalize their messages. Your email should be personalized to your customer and give them a sense of warmth and connection. And remember, every message you send should be as targeted as possible. If they want to hear from you, they’ll open your emails and reply. So, make sure your message includes what they want to hear!
7. Allows you to Stay Organized and Streamline Operations
One of the main reasons why email marketing is so powerful is because it’s easy to organize your campaigns and stay organized. You can use automation to send out emails regularly, like every day or every week, through an email marketing software. As such, you can maintain a consistent stream of content even as you grow your business. This allows you to stay in control and remember what has worked before. With email marketing, you can also easily keep track of how many people have opted into your list and where those people are located. That makes it easy for you to optimize your campaigns based on data.
8. Improves Conversions
An email marketing campaign is proven to drive more conversions than other marketing channels. If a user provides you with his email address, it indicates he is interested in receiving more valuable content or offers. Take advantage of this and create a personalized content marketing strategy for you to send through your email marketing campaigns. Doing this will nurture your relationship with them while increasing sales, representing a great advantage over traditional marketing campaigns.
9. Helps you create engaging content
Email marketing is an easy way to create engaging content that your audience will love and engage with. If you’re looking for a way to differentiate yourself from other businesses, email marketing is a great option. You can use email marketing to create personalized content that generates more engagement and greater conversions.
10. Build strong customer relationships
Building strong relationships with customers is something that many businesses struggle with on a daily basis. However, email marketing allows you to keep in touch with customers and build trust with them, even after a purchase. Email marketing offers companies an opportunity for brand loyalty by providing the means for interaction and communication between the company and its consumers. It’s a way for your business to establish an authoritative online presence that will be appreciated by your customers, building customer trust and loyalty along the way.
11. Creates top of mind awareness
Top of mind awareness is one of the many benefits of email marketing because it can help your brand reach consumers who might not think about your brand all that often. Just by receiving an email from your company, you are placing yourself in the mind of consumers by reminding them that you exist and that you a reliable solution to their needs.
Now that you know about the many benefits of email marketing campaigns, is time to implement them into your strategy!
Nikitas Tsoukales, Marketing Junkie
When should you use email marketing?
That depends on the type of business you have and what goals you have. If you have a B2B or B2C business, email marketing can be used to connect with new and existing prospects, add them to your mailing list, and engage them with updates, promotions, and sales messages. If you have a B2E or C2C business, email marketing can be used to give exciting news or relevant information.
Why is email so powerful?
Email campaigns are considered such powerful tools due to their easy and accessible way of communicating the desired message. Also, due to the flexibility they provide to personalize their content according to the person who is going to receive it, it represents an excellent opportunity to drive your marketing efforts.
How long should a marketing email be?
A general rule is to keep it short and to the point. A good length is between 50 and 125 words. If you can include a link at the end, that’s even better. An excellent place to start is with a first line that describes the problem or challenges your email is addressing. Then follow with a solution or take action, and finish with a call to action. Remember to keep it short and to the point!