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Nov 30, 2022 | Advertising, Marketing, Posts, PPC


What is a long tail keyword?

Before mentioning the benefits of long tail keywords, we should start by defining what they are. Long tail keywords are long and specific search phrases that users look for when closer to performing a purchase. Even though they have low search volume, long tail keyword searches can help you close more sales than broad searches.

If you’re still using short-tail keywords consisting of one or two words and/or short phrases in your SEO or PPC strategy, it’s time for you to get with the times and discover the advantages of long-tail keywords. Not only are search engines transitioning to more specific targeting as they fine-tune their algorithms, but there’s also a glut of short-form keywords on the digital landscape that makes it difficult for businesses to stand out in the crowd. The main driver behind the superior effectiveness of long-tail keywords over their short-tail counterparts is something called a semantic search. Here’s what you need to know:

Defining Semantic Search

Put simply, semantic search involves user search intent, and long-tail keywords make that easier for the algorithm to determine. Because of the sheer number of goods and services being offered on the internet, searchers are using longer phrases to narrow down their search results to avoid as many irrelevant suggestions as possible. For instance, those seeking a greenhouse cleaning service might type in “residential cleaning service that uses environmentally friendly products” instead of just “housecleaning service.”

Crafting a Long-Tail Keyword

Long-tail keywords usually consist of between three and five words and are more specific than their short-tail counterparts. The first step in creating one is conducting keyword research to give you an idea of what actual consumers are typing into their search boxes. There are keyword research tools available that can help you find long tail keywords, provide indications of how well certain keywords can be expected to rank, the amount of traffic you might get from different keywords, and the type of content most likely to rank highest for specific keywords.

Those who perform searches for goods or services seek answers to specific questions, and the best keywords mirror those questions and lead potential consumers to your business. For example, suppose you own or manage a restaurant specializing in gourmet fare, fine wines, and an upscale, adult ambiance. In that case, your target consumer will type something like “romantic restaurant for birthday dinner” rather than simply “restaurant.”

What are the Benefits of Long Tail Keywords for your business?


How Long Tail Keywords Benefit your Business

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1. Higher Conversion Rates

This is one of the greatest benefits of long tail keywords. Long-tail keywords have higher conversion rates because consumers are more likely to use them when they’re close to purchasing goods and services. Because they’re more conversational, they provide a greater opportunity to customize and personalize your content so that it speaks more directly to your target consumer.

2. Have Low Competition

Long tail keywords are search terms with low competition, representing an opportunity for you to create highly relevant content with high chances of ranking. Competitors are focused on targeting generic terms, making it hard for your business to rank for those keywords. Instead, focus on a specific niche and develop a content strategy for specific long tail keywords.

3. Accurately Define your Target Audience

Google works in your favor by customizing each user’s search results according to their location, interests, age, and other relevant variables. It’s also likely that long-tail keywords will help elevate your ranking in search engines due to the relatively low amount of competition. Digital marketing experts can help you get a handle on long-tail keywords and other SEO/PPC strategies designed to put your business front and center and keep it there.

4. Boost your website’s organic search visibility

One of the most important benefits of a long tail keyword strategy is that they help your website appear in organic search queries. When you use specific long tail keywords, you’re telling Google that your website or blog is related to a particular topic. With this type of search query, Google will be more likely to display your website in search results because it is relevant to what people are looking for. Long tail keywords also help you uncover which topics and keywords your target audience uses most frequently. Learning what topics your audience searches for regularly enables you to improve your marketing strategy so that you can write content about those topics more often and attract more customers with a targeted SEO strategy.

5. Increase your website’s organic traffic

By using this type of keyword search, you can make it easier for people to find what they need on your website and build your brand recognition in the process. With a long tail keyword search, users will be able to find content more quickly than if you only use one word in your title tag or meta description. This is why long tail keywords are ideal for helping businesses generate new organic traffic from Google and other search engines, as well as helping them attract an increased number of customers. Additionally, these types of searches help users identify topics and keywords that their target audience is using most frequently so you can better target your marketing efforts to the right people or products (if you’re a digital business).

6. Generate targeted advertising opportunities

Long-tailed keywords are successful in generating targeted advertising opportunities. Traditionally, you would use broad match keywords to generate a variety of advertising opportunities. While your website may have appeared in many searches, you may have had trouble identifying which advertisements drove the most clicks and conversions. Using long-tailed keywords can help solve this issue as well as improve your online marketing strategy by focusing on specific topics and keywords. If you’re just starting out with digital marketing, long-tailed keywords will help you understand which content is more relevant to your target audience. If you’ve already started with digital marketing, then using long-tailed keywords will allow you to continue focusing on topics that bring in the best conversion rates while also attracting more traffic.

7. Identifying and Designing New Products and Services

Many companies use long tail keywords to identify what their target audience is searching for and then design new products and services accordingly. For example, if you are looking for a new product that your target audience is interested in, you could use long tail keywords to find out what those interested people are searching for. Then you could create a new product and promote it using these keywords through an SEO strategy or PPC. This strategy is effective because it helps companies reach more potential customers with the correct information at the right time. With this strategy, companies can use long tail keywords to build buzz about upcoming products and get feedback from customers on how to improve them.

8. Target Voice Search Results

Long tail keywords are an excellent way to target users looking for answers through voice search. Optimizing your Google Ads for voice search by including long tail keywords will help you increase conversions as users search for specific answers to their questions when using voice search.

9. Optimize your Blog

You can optimize your blog forum with fresh content targeting long-tail keywords. In this way, you’ll generate valuable search traffic for specific questions asked by users. Make sure to address their pain points by offering your business as a solution to their needs.

How do you target long-tail keywords?

Now that you know the benefits of long tail keywords, it is time to start with them. Below are some strategies to find relevant long tail keywords for your business.

  • Find related searches in Google

Try typing general keyword phrases into Google and look at the related searches section or the suggestions depicted on the search bar. Most likely, you will find questions users are asking. Make a list of all the potential long tail keywords you can create content for and evaluate how relevant they are to your business.

Targeted Long Tail Keywords

  • Use the People Also Ask section of Google

The People Also Ask section on the search engine results pages will allow you to discover questions about a specific topics that users look for. You can then use those questions in your blog structure or even create an FAQ section, as these questions are highly relevant.

  • Use keyword research tools

There are plenty of free and paid keyword research tools in the market. Find the one that adapts to your business’s needs and perform comprehensive long tail keyword research to find all potential long tail keywords you could target.

As you can see, the benefits of long tail keywords offer you great opportunities. Targeting Long Tail keywords will help you build relevance and brand awareness as opposed to more generic terms. Please feel free to contact us for more information and get your free marketing plan!

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com 

REALTOP’s Website


Which is better long-tail or short tail keywords?

Both have their own advantages and disadvantages. Long-tail keywords are more targeted and relevant to your audience but with lower search volume. On the other hand, short-tail keywords tend to have more results in the top search engines but are more challenging to rank for due to more competition. Ultimately, it depends on your niche and your budget which one is better. If you have a limited budget, we recommend using long-tail keywords as they are more targeted and relevant to your audience. If you have a large budget, you can target short-tail keywords, as they can bring more traffic to your website.

What is a good example of long tail keyword?

Let’s use the “long tail keywords” head term as a reference. An excellent example of a long tail keyword would be “what are the benefits of long tail keywords for Google Ads campaigns?”. Creating content with this long tail keyword will attract users interested in boosting their Google Ads by using it instead of someone typing a generic term such as “long tail keywords.”

Are long-tail keywords cheaper?

Yes, long tail keywords are cheaper, have a lower search volume, and have a higher conversion rate. They can drive excellent results for your digital marketing campaigns when used strategically.




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