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There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

As someone who is considering your marketing options, you have likely wondered—which is better, buying leads or creating and running my own ads? Buying leads is certainly an easier process, but does it really get you the results you want? Maybe not. Nik with RealTop Marketing helps unpack these concepts and compare the two options.

As someone who is considering your marketing options, you have likely wondered—which is better, buying leads or creating and running my own ads? Buying leads is certainly an easier process, but does it really get you the results you want? Maybe not. Nik with RealTop Marketing helps unpack these concepts and compare the two options.

As someone who is considering your marketing options, you have likely wondered—which is better, buying leads or creating and running my own ads? Buying leads is certainly an easier process, but does it really get you the results you want? Maybe not. Nik with RealTop Marketing helps unpack these concepts and compare the two options.

As someone who is considering your marketing options, you have likely wondered—which is better, buying leads or creating and running my own ads? Buying leads is certainly an easier process, but does it really get you the results you want? Maybe not. Nik with RealTop Marketing helps unpack these concepts and compare the two options.

You can make your marketing budget stretch further by using Google Adwords campaigns effectively. However, clicks are not the same thing as conversions. By adjusting your investment in conversion optimization rather than clicks, you can increase your profits...

  Let's talk about the greatest match ever, the clash of the century! Not McGregor vs Mayweather, bigger, more powerful titans: Google vs Facebook!With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network...

  When you first created your Google Ads campaign, I bet you used a very “Yellow Pages” keyword structure, but is that still accurate?   More and more, we are picking up our smartphones and asking in a very human way to look for stuff!   - Imagine...

Conversion tracking has long been associated with the overall number of clicks in or around a specific website. Nick with Real Top Marketing is obsessed with conversion tracking and clicks—but not in the way that you might think. When Nick talks to new clients or...

Apple fans have long wished for an Apple-branded search engine, but the company continues relying on licensees with Google and other rivals for its  search services. Blogger Jon Henshaw from Coywolf has been observing an increase in crawling from Applebot along with...