Insurance Public Adjuster



Boost rankings nationally in order to generate more organic leads for their Insurance Public Adjuster business in Florida.


Total keyword rankings increased by 135. From 01/2022 through 05/2022 Search Engine Visibilty Index increased from 72 to 783, and Active Keywords went from 2 to 84.

How We Did It

Technical SEO

  • Inline Source Code NOINDEX check (prevents pages from being crawled and tricky to identify)
  • Site Load Evaluation (test site speed, SSL, mobile, redirects)
  • Compromized Site Evaluation (hacked, virus, broken)
  • SEO Work Integrity Evaluation (was SEO work removed or altered?)
  • SiteMap Refresh (clean SiteMap rebuild and resubmission if updated)
  • SiteMap Integrity (is XML properly rendering?)
  • Addition of schema.org structured data markup in Google-recommended JSON-LD format.
  • Search Console GoobleBot Fetch Evaluation (is website rendered properly by Google?)
  • Search Console Security Evaluation (did Google identify website security issues?)
  • Search Console Crawl Error Evaluation (is Google crawling all pages successfully?)
  • Search Console Crawl Speed Evaluation (does Google load pages quickly?)
  • Search Console Alerts Evaluation (did Google identify a moderate or severe website issue?)
  • Search Console Site Traffic & Ranking Evaluation (search ranking and traffic trends)
  • Search Console Keyword Collection and Review (collection of active search phrase rankings for reporting purposes)

Off-Site SEO

  • Google My Business Live Listing Review
  • Inbound Link Volume (monitoring inbound link growth and loss of key links)
  • Geographic Targeting Review (local [city, state], national, international)
  • Google My Business Review Monitoring: Have new reviews been generated?
  • Google Analytics Review
  • Inbound Link Health Check
  • Search Engine Crawling (delisted by a major search engine?)
  • Search Engine Submissions (beyond Google and Bing)

On-Site SEO

  • Content Optimization Effectiveness Evaluation
  • Search Engine Visibility Evaluation (did search visibility increase over prior month?)
  • Keyword Volume Check (did volume of ranked keywords increase over prior month?)
  • Google Search Algorithm Evaluation (will search algorithm changes impact the website?)
  • Keyword Targeting Evaluation (do keywords reflect products/services?)
  • Keyword Geo-Targeting Evaluation (opportunities to expand to new cities or states)
  • Devalued Content Evaluation (identification of content that Google weighs lightly or ignores)
  • Nurturing up-and-coming rankings (low hanging fruit)

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Ready to speak to a team member about growing your business? Request a free marketing plan below!

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