Robotics

SEO

GOALS

Boost rankings nationally in order to generate more organic leads for their custom robotics & systems business in the United States.

Results

Total keyword rankings increased by 129. From 02/2021 through 04/2022 Search Engine Visibilty Index increased from 83 to 3021, and Active Keywords went from 7 to 146.

How We Did It

Technical SEO

  • Google SITE: Test (innapropriately indexed content)
  • Robots.txt Evaluation (communicates to search engines which pages will be indexed)
  • Compromized Site Evaluation (hacked, virus, broken)
  • SEO Work Integrity Evaluation (was SEO work removed or altered?)

Off-site SEO

  • Resubmission of business credentials to the InfoGroup and Localeze data aggregators.
  • Resubmission of business credentials to partner link networks webKnow, CityLocal and LocalCity.
  • Inbound Link Evaluation (identification and disavow of bad inbound links)
  • Google My Business Dashboard Review (accuracy, optimization quality)
  • Inbound Link Volume (monitoring inbound link growth and loss of key links)
  • Geographic Targeting Review (local [city, state], national, international)
  • Google Analytics Review
  • Search Engine Crawling (delisted by a major search engine?)

On-Site SEO

  • Content Optimization Effectiveness Evaluation Search Engine Visibility Evaluation (did search visibility increase over prior month?)
  • Keyword Volume Check (did volume of ranked keywords increase over prior month?)or month?)
  • Google Search Algorithm Evaluation (will search algorithm changes impact the website?)
  • Duplicate Content Spot-Check
  • New Content Identification and Review
  • Nurturing up-and-coming rankings (low hanging fruit)

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