Construction Company

Social Media Advertising

Goals

Create a custom lead generation campaign for recruitment purposed, as well as a brand awareness campaign.. Optimized to generate job applications at a low cost, and as many views as possible from the target audience.

Results

3,257,642 Views, 676,560 people reached, 846 link clicks to job applications, and 87 DM Conversations for job openings. Total cost $8,984.78.

How We Did It

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • Video Optimization for FB Ads
  • Image Optimization for ads
  • Custome bespoke graphics
  • Creation of invalid click blocking system
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/
  • Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Daily Optimizations
  • A/B Split Testing of Locations
Construction Social Media Advertising Case Study

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