Financial Services

Social Media Advertising

Goals

Create a predictable lead generating machine on tiktok as a third avenue other than google ads.

Results

560 leads generated,at a cost per lead of $30.78. Over 1 million views resulting in the creation of a stable lead generating machine with cost per results at an all time low . Used savings to scale the company to 3 consecutive INC 5000 awards (list of fastest growing companies in the United States). Scaled from 20 team members to more than 75.

How We Did It

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • Video Optimization for TikAds
  • Creation of invalid click blocking system
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/ Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Daily Optimizations
  • A/B Split Testing of Locations

Stats

Monthly Average
5963 Free Consultations Per Month
1223 New CLients Per Month
$96,079 / month in advertising spend
$515,420 / month in average revenue
5 to 1 ratio of advertising to revenue

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