by Nikitas Tsoukales | Sep 26, 2022 | Advertising, Marketing, Posts, PPC
Top 10 Keyword Research Tools for Marketers Search engine optimization (SEO) and keyword research tools are important for marketers. Not only do they make the job easier, but they also help you create more targeted, effective digital marketing strategies across...
by Nikitas Tsoukales | Aug 26, 2022 | Advertising, Marketing, Posts, PPC
TikTok Tricks to Stay on Top In our digital age, the marketing landscape continues to evolve as new trends come and go. Currently, a growing number of businesses are jumping into short-form video content as a marketing channel—with good reason. According to HubSpot,...
by Nikitas Tsoukales | Jul 29, 2022 | Advertising, Marketing, Posts, PPC
Top 7 Reasons to Run Bing Ads Alongside Google Ads One of the most frequently asked questions about paid ad campaigns is, “Should I be running Google Ads and Bing Ads simultaneously?” That’s a fair question. Most businesses gravitate towards Google because of its...
by Nikitas Tsoukales | Jun 24, 2022 | Advertising, Marketing, Posts, PPC
Top 5 Digital Marketing Trends to Look Out For in 2022 While there are some tried and true marketing techniques that have been used for centuries, digital marketing seems to change from year to year. Technology has helped develop new, more effective ways to market...
by Nikitas Tsoukales | May 18, 2022 | Advertising, Marketing, Posts, PPC
Top 5 Tips to Create an Effective Buyer Persona If you are a brand looking for ways to target your marketing efforts, the term buyer persona is something you need to understand. Buyer personas help you focus your marketing and realize your customers’ needs. But...
by Nikitas Tsoukales | Apr 27, 2022 | Advertising, Marketing, Posts, PPC
SWOT: What Is It and How It Can Help You Promote Your Business S.W.O.T. stands for: Strengths Weaknesses Opportunities Threats It’s a strategic tool businesses use to better understand their business and competition to position their company for success. By analyzing...
