by Jake Schneider | May 18, 2022 | Advertising, Marketing, Posts, PPC
Top 5 Tips to Create an Effective Buyer Persona If you are a brand looking for ways to target your marketing efforts, the term buyer persona is something you need to understand. Buyer personas help you focus your marketing and realize your customers’ needs. But...
by Jake Schneider | Apr 27, 2022 | Advertising, Marketing, Posts, PPC
SWOT: What Is It and How It Can Help You Promote Your Business S.W.O.T. stands for: Strengths Weaknesses Opportunities Threats It’s a strategic tool businesses use to better understand their business and competition to position their company for success. By analyzing...
by Jake Schneider | Mar 21, 2022 | Advertising, Marketing, Posts, PPC
The ABC’s of SEO SEO is search engine optimization. It’s the science of optimizing your website to increase visibility in Google search results. SEOs base their strategies on what experts have figured out about how Google ranks websites and what Google has...
by Jake Schneider | Jan 27, 2022 | Advertising, Marketing, Posts, PPC
Top 5 Hacks To Boost Your Conversion Rates The start of a new year often means working with a new marketing budget. If 2021 did not bring quite the conversion rates you had hoped for, try incorporating these top five hacks to boost your conversion rates in 2022....
by Jake Schneider | Jan 4, 2022 | Advertising, Marketing, Posts, PPC
Want the Top Secrets to More GMB Clicks, Calls, And Requests? What do you see when you Google your business? Your website and social media pages should sit right up at the top of the search results – and your GMB profile should highlight your company in the best...
by Jake Schneider | Dec 16, 2021 | Advertising, Marketing, Posts, PPC
How Will the Upcoming Google Changes Affect You and Your Business? If your business relies on Google to send web searchers to your site, some upcoming and recent Google changes may be cause for alarm. Google is redesigning the search experience in ways that could keep...
