Why are my leads not converting? So, you’re just getting started with online marketing. Your business is successful enough that you’re now re-investing money back into Google advertising to scale your business faster. You’ve hired an amazing ad agency, and the phones are ringing. But, you’re not closing sales. Something is wrong. “These leads are [...]
Why You Should be Using Google Ads to Market Your Business? For some businesses, it doesn’t make sense to use Google Ads. But for most companies, Google ads should be the “minimum” that you do to market your business. In fact, the conversion rate on someone coming to your website from a Google Ad is [...]
Does anyone remember MySpace? That’s where everyone was once on the virtual landscape, and no one was paying much attention to a small platform called Facebook that was aimed at college students. Fast-forward a decade or so, Facebook had taken over the world, and MySpace had devolved into a cyber-boneyard in one of the fasted [...]
U.S. National Financial Services Company Executive Summary A strong national financial services company with a sales staff of 25 was experiencing rapid growth and wanted to improve their growth rate through a Google Ads campaign. RealTop developed a Google Ads campaign engine for the client, which has resulted in a 36% conversion rate from prospects [...]
How do I get more customers for brick-and-mortar business? As someone who has a physical location for your business, whether it is a restaurant or a barbershop, you may wondered more than once, “How do I promote My Brick and Mortar Store?”. In the past, you might have immediately thought about advertising through TV ads [...]
Let’s talk about the greatest match ever, the clash of the century! Not McGregor vs Mayweather, bigger, more powerful titans: Google vs Facebook! With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook [...]
Mistakes You Need to Avoid in Google Ads Campaigns When you purchase Google Ads, or Adwords, from Google, you are paying per click. That means that you pay every time someone clicks on your ad. You want each click to be valuable. Pay for clicks that are from a different audience or target will often [...]
Apple fans have long wished for an Apple-branded search engine, but the company continues relying on licensees with Google and other rivals for its search services. Blogger Jon Henshaw from Coywolf has been observing an increase in crawling from Applebot along with more frequent updates to the Applebot support page, including more documentation that describes [...]
How to make an appealing website? Websites today demand more than just simple information and links; they are designed to be user-friendly and engaging. Your website is your business’s presentation letter for new website visitors. Think about it the following way. Would you like to visit a restaurant or store that looks messy, disordered, difficult [...]
