Dental Marketing Case Study

Google Ads

Goals

To scale his company and set up an automated marketing machine. He had used a previous agency but was not happy with their lack of transparency, communication, reporting and comphrension of how his business actually worked.

Results

Created custom Google Search campaign resulting in more than 800 leads at a cost of $17.10 a lead in the first year.

Ongoing optimization in Q3 & Q4 of 2021 resulted in 122 more conversions compared to Q1 & Q2, while reducing the CPA by $1.25.

How We Did It

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/
  • Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to google search and search partner channels(High intention)

Testimonial

“I saw a FB post about Google AdWords strategies so I messaged the speaker.15 minutes later we were having
an in-depth phone conversation
about strategy and getting the most marketing bang for my buck. I was impressed with Nikitas”

50%

Decrease in cost per lead.

2x

Increase in lead volume.

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