TOP DIGITAL MARKETING TRENDS 2022 TO LOOK OUT FOR
What are the trends in digital marketing for 2022?
While there are some tried and true marketing techniques that have been used for centuries, digital marketing seems to change from year to year. Technology has helped develop new, more effective ways to market products and services. The ultimate goal is always a better return for a lower investment—which is precisely what these top trends for 2022 focus on!
1. Ad Personalization Using Artificial Intelligence
Personalizing ads have taken the digital marketing industry by storm, and with good reason. Customers want products that work for their unique needs, and personalized advertising can provide suggestions on products and services right where they are looking—whether on social media or while browsing other websites.
AI can do amazing things when it comes to personalized ads. It can create customized emails and messages and incorporate images that appeal to a customer’s personality, values, and desires.
2. Live Videos and Streams
In large part because of COVID-19, live streaming has seen a significant uptick in usage over the past couple of years. While pre-recorded videos can still be compelling, live streaming allows consumers to connect with products and services in a way that was not possible before. Livestreams allow instant question-and-answer sessions and product demonstrations, and the consumer doesn’t even have to leave their couch.
3. Video Marketing Strategy
Video marketing is going to become increasingly important in the next few years as it is becoming more popular, especially on social media. Shorter videos that are easy to understand and with a strong call to action prove to be the best way to make an impact and build a campaign. Consumers like it when they can consume information with minimal effort. Videos that last 10 or 15 seconds seem to hold Gen-Z’s attention very well as long as they have appealing graphics and pictorials.
When it comes to written content, information that is easy to skim stands out. Bullet points, graphics, and infographics are beneficial to consumers.
4. User-Generated Content (UGC)
UGC is content that comes from individuals, usually on social media, but it can include review sites and other “word of mouth” information found online. An individual will post something about your brand, product, or service, and that information is conveyed to their followers or anyone who sees their page.
This digital marketing method can be inexpensive and relatively easy to maintain when used correctly. Long-term relationships with influencers seem to do better than “one-off” roles. These relationships seem to be more authentic to end consumers.
5. Interactive Content
Content is no longer just one-sided. Instead, 2022 (and beyond) will likely see a spike in content that allows the buyer to interact with it. This two-way experience will enable buyers to engage more in advertising.
Examples of this type of content are free instant quotes or quizzes that provide product recommendations tailored to the buyer.
6. Influencer Marketing
Social media influencers will be more prominent as brands and consumers look for new ways to engage with one another. Influencers create video content that is promoted on their behalf to drive traffic and engagement for a brand. This allows both parties to grow their audience while sharing content. Why is this digital marketing trend important? Because it offers an effective way for businesses to reach out to a specific group of consumers. Consumers are more likely to buy a product or service when a credible and public figure recommends it. It works the same way as referral businesses. If your business wants to reach your target audience, consider promoting it with an influencer.
7. Interactive Content
Consumers want to interact with brands and businesses directly. You should optimize your content marketing strategies to offer users interactive content that helps them satisfy their needs, such as Q&A sections, live videos, polls, webinars, and more. Forget the long-form traditional content. Users’ attention span is 8 seconds or less. You want to make sure your content satisfies online users’ demands.
8. Voice Search
One of the latest digital marketing trends in the industry is voice search. It has made its way into smartphones, TVs, cars, and other gadgets over the last few years. Both your PPC and SEO efforts should target voice search queries. Using long-tail keywords is a great way to target voice search queries as users look for specific answers to their questions. If you want to be found by your target market, optimize your website and content for voice search.
9. Focusing on Reviews
This is a big trend in digital marketing, as reviews have become a significant component in the decision-making process for consumers. Today’s consumers trust reviews more than anything else, so investing resources into understanding what influences them makes sense. In particular, reviews are essential in influencing a consumer’s purchase decisions. They provide unbiased information about products or services and allow customers to see what others think about them. This helps companies understand which products or services are best suited for their audience and help them make better-informed decisions about what they should offer.
10. Search Engine Optimization
As search engines like Google continue to refine their ranking algorithm, it’s more important than ever for businesses to keep up with their SEO efforts. From the basics of keyword research and content evaluation to optimizing your website for mobile, it’s vital to stay ahead of the curve. However, optimizing your website only for search engines is becoming less common. You want to improve the user experience when navigating your site. It will make it easier for users to find what they came looking for, increasing the chances of getting conversions. Work on improving the relevance and authority of your site if you want to distinguish yourself from competitors.
11. Email Marketing
Email marketing personalizations have become crucial for businesses that want to provide value to their existing customers. You want to be thoughtful about your email content while making it feel personal. For example, if you’re sending someone a personalized invitation to your next event, you could offer them the option to register right within the email. In this way, you’ll be providing personalized emails while making sure they complete the call-to-action (CTA). Additionally, you want to measure your email campaigns performance through tools such as MailChimp. By identifying your strengths and weaknesses, you’ll be able to make optimizations to ensure you are delivering high-performing emails that
12. Conversational Marketing
Conversational marketing emphasizes customer engagement and building relationships with customers. The magic behind conversational marketing consists of constantly communicating with customers with chatbots, artificial intelligence (AI), and other tools that can help you improve customer service. By doing this, you’ll be one step closer to generating quality leads and solving customers’ issues more quickly.
What are the 3 main challenges of digital marketing on 2022?
Now that we have covered the marketing trends for 2022, the golden question is: what challenges will digital marketers face this year? Many challenges arise from the constant competition of companies that want to increase brand awareness while generating revenue through digital marketing. However, if we narrow them down to just 3, the top main challenges will be:
- Creating a relevant and engaging content marketing strategy that provides value to users
- Adapting and complying with the algorithm’s regulations and policies without losing the quality of their marketing efforts.
- Implementing omnichannel digital strategies that stick with trends
All of these involve constant change, which can challenge your company if you are not used to sticking with an ever-changing market.
REALTOP can help you determine the best digital marketing campaign for your business by using these trends and more. Contact us today to learn more about our digital marketing services and get a Free Marketing Plan!
Best regards, Nik Tsoukales, CEO
Direct Line: 617-315-1138
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