There’s no point in writing emails if your audience can’t easily read them. You can implement different email writing tips to make your email easily readable. Let’s mention some you can apply.
Use Spacings Strategically
Never underestimate the power of black spaces. Spacings allow users to rest their sight and make their reading experience more enjoyable.
Think about it, what would you prefer to read, a bunch of overwhelming words together or a small paragraph with spaces in between that make the content look thinner? The less the better.
Use Bullet Points
Bullet points help users digest your content into manageable lines. They also help you highlight essential aspects you want your audience to remember. Users prefer to read 3 to 5 bullet points than a whole paragraph. Never take them for granted.
Headings help you divide your content into sections. They can also help users identify what type of information they can find across your email. Subheadings will help you avoid long email content while creating enjoyable emails.
Bold important points
Bolding important points help you make emphasis on short phrases or words that you are interested in your audience remembering. They also make the content more visually attractive and more understandable to users.
Use appropriate fonts and letter sizes
Fonts and letter sizes help you create eye-catching emails. Select a font that best sticks to your email tone. Use a letter size that makes the content easy to read but not overwhelming. You want your email to be a pleasant experience while reading, not something that makes users want to run away.
Watch your writing tone
Remember that email is a professional communication channel. Therefore, you want to make sure you use formal language that’s easy for your customers to understand. You want to avoid unintentional offense or misunderstanding to your readers at all costs.
We highly recommend using a tone checker tool to evaluate the type of tone of your email.
We tend to think we are writing in a specific tone, but it sounds different. You can use tools such as Grammarly to make your job easier.
Moreover, writing in an appropriate tone will help you sound more knowledgeable and credible, which sums up points for your business.
Proofread your Emails
One of the most crucial email writing tips many businesses forget is proofreading your emails before sending them. Don’t take this step for granted.
No matter how good a writer you may think you are, everyone makes mistakes more than once.
Grammar mistakes do not help your business look professional and make users think you don’t care enough about your email writing skills.
Use grammar checker tools to make the proofreading process faster and more efficient. Watch out for punctuation marks, misspelled words, capital letters, typos, and other mistakes. Finally, make corrections accordingly and you may send your emails.