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Google Ads Campaign Killers Part 2

by | Dec 23, 2020 | Advertising, Marketing, Posts, PPC

 

 

When you purchase Adwords from Google, you are paying per click. That means that you pay every time someone clicks on your ad. You want each click to be valuable. Paying for clicks that are not from the right audience or target will often not result in the conversion rates you want.

How can you ensure that every click is valuable? You can’t. But you can take steps to avoid some common pitfalls that make clicks virtually useless.

In Part 2 of our Google Ads Campaign Killers series, we will cover another word that you should avoid to increase the effectiveness of your Google Ads. In Part 1, we told you to avoid the word “HOW.” Here, we’ll look at the word “FREE.”

Why the Word “FREE” is Killing Your Adwords Campaign

Using the word “FREE” as a target keyword generally is not going to get you paying customers. Consumers who are using the word “FREE” do not want to pay for information or services. Hopefully this is obvious.

However, you might not know that Google will sometimes stick your website under the search term “FREE,” even when you haven’t targeted it. Those searching for free services often do not look at the ad before clicking. They assume that Google knows best and click on the ad without reading the content of the ad.

Then, that person makes it to your website, realizes that you are not offering free information, products, or services, and leaves. That click that may have just cost you $10 was completely worthless.

Adding “FREE” to Your Negative Keywords

You should add the word “Free” to your negative keyword list (along with the word “How”). Adding these words to your negative keyword list will restrict Google from using it when someone uses the word “Free.”

This step is especially important if you are just getting started with your Google Ads campaign. The word “Free” has its place in your campaign, but you can work it back in once you have a good baseline of traffic to your site. Terms like “free consultation” and “free trial offer” can be very valuable for a campaign, but they need to be used correctly to target the kind of client you want to attract.

Getting Help to Create a Successful Google Ads Campaign

Using Adwords can be very effective if done correctly. However, it takes time and effort to learn how to create a successful campaign. Do you want some additional help and direction? Work with our team on a free strategy session. Our team has spent over a decade creating effective strategies for companies with a wide range of services and expertise. Let us put that knowledge to work for you. Call today for more information.

Free marketing strategy session: https://www.realtop.com/free-consulta…

 

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Best regards, Nik Nikitas Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com 

 

 

 

 

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