With over 1 billion active users and continuous growth, there’s no doubt that TikTok has become one of the top platforms for businesses to promote their products, services, and brands. If you are new to this social media platform, you are likely trying to leverage it to increase brand awareness, sales, and revenue. However, creating a TikTok profile that engages users and drives the results you expect can be challenging.
Are you looking for strategies to grow Tik Tok for your business? In this blog, we’ll provide you with some strategies to make sure you make the most of this trending platform and use it as an effective marketing tool to grow your business.
To create appealing marketing strategies for TikTok users, you should first define your target audience. Who are your videos directed towards? What are the needs you are trying to satisfy? Which are their characteristics? How can you help them in their buyer’s journey? By having all of this in mind, you will be able to identify the tone, message, and direction of your TikTok videos. The more you know your ideal customer, the more targeted TikTok content you will create.
Formulating a buyer persona will help make the task of defining your target audience easier. Also, make sure you create content using an inbound marketing approach to ensure you educate users until turning them into promoters of your brand.
A professional TikTok account will help you build credibility and trust among users. Make sure to use high-quality images, a catchy bio, and a professional username to make your profile stand out. Stick with your branding guidelines across each post to strengthen brand recognition. Also, include a link to your website in your profile’s bio so that you can redirect traffic there for users that want more information about your products and services.
Creating relevant, timely, and high-quality content will help you attract more followers and engage with your current ones. Educational content helps strengthen your business’s authority and obtain high-converting traffic. The more helpful content you publish, the more TikTok followers you can acquire. Ensure you create content for each stage of the buyer’s journey to ensure sales-driven results. You can also use these TikTok tricks to help you.
As you build your online community on TikTok, ensure you engage with them to get more followers and exposure. Responding to comments and liking other people’s content can help get you noticed and will encourage people to follow you. TikTok allows you to respond to comments through videos. Users prefer this rather than responding through text. It will help you spark the conversation while keeping users engaged.
Posting at the right time is critical to getting more views and engagement. Try to post when your target audience is most active. A study from HubSpot showed that the best time to post on TikTok is between 3:00 pm and 9:00 pm on Fridays and Saturdays.
Maintaining frequency and consistency when posting content will help TikTok’s algorithm understand your profile behavior and increase your chances of showing up to new users.
TikTok trends are one of the most effective ways to get more followers, engagement, shares, and likes. Identify which trends your target audience follows and create content based on them. Let your creative side spark and add your brand’s touch. Remember, you are a business profile. Be spontaneous but also professional. This strategy will help you differentiate from competitors while showcasing your business’s personality.
If you have a hard time gaining exposure for your TikTok videos, you can run TikTok ads to help you give that boost. TikTok ads will help you expose your content to the right people through targeted segmentation. You can start with a small budget and increase it afterward. Ensure your target audience is in mind when creating your ads to get maximum reach and performance. TikTok ads can be a great tool to boost sales and get results faster.
90% of TikTok users shared that sound is vital to the TikTok experience. TikTok has a variety of sounds and songs you can use to make your videos more appealing and drive more engagement. Make sure you use the trending ones, as it will increase your chances of showing up on the for you page. Check TikTok’s creative center to find the sounds and songs that best fit your videos.
Share your TikTok Videos on your other Social Platforms
Promote your TikTok account on your other social channels to increase reach and ensure your current followers know of your presence on TikTok. Share your TikTok videos once they are published. This will also help you acquire more traffic for your TikTok account and encourage people to follow you.
Use Relevant Hashtags
Using hashtags is essential to ensure your video shows up to the right people. Find trending hashtags that best describe the content in your video to increase its reach. Make sure you don’t overload your video with lots of them. Ideally, choose between three to five descriptive hashtags. Otherwise, your content might look spammy, and its performance could be affected.
Also, avoid hashtags that have billions of views, as it’s less likely your content will show up to users. It works the same way with keywords. Targeting too competitive keywords will make ranking for them harder. Try to use hashtags with less than one billion views.
Analyze your TikTok video performance
The best way to understand what users like is by analyzing which of your TikTok performs better. Analyze relevant metrics, such as engagement, shares, comments, and likes. Once you have a better picture of the top-performing content, create more of it. The TikTok algorithm will understand your content’s relevance and increase your visibility to new users. Adjust your strategy if needed to drive the best results possible.
Create And Join TikTok Challenges
If you want to grow your Tik Tok account and increase engagement, creating challenges on TikTok will surely help. Provide some rewards for the winners of your challenge. This will incentivize users to participate and help spread word of mouth about your business. It will also allow you to acquire new followers. Look at what challenges are currently trending on TikTok and determine if it will work for your business.
Set the rules in a way that will benefit your company. Such as sharing your TikTok account, tagging friends and asking them to follow your page, or creating a specific piece of content and asking them to mention your business. The rules and requirements you select will depend on the goals you want to pursue.
Use User-Generated Content
User-generated content consists of inviting users to create their own pieces of content about your company to spread brand awareness and engagement and ultimately drive new followers and traffic to your profile. You should pay special attention to this strategy as you should be careful about the type of content users share about your brand.
Track your online reputation to ensure that positive content is shared, not negative. For example, you want to promote content among users, such as reasons to choose your company, testimonials, positive reviews, and more. Once the content is published, engage with users to maximize results by commenting with them and sharing it on your profile.
Another great strategy to grow your Tik Tok is collaborating with influencers so that they recommend your business through their profiles. Users are more likely to trust a company and buy from it if a recognized and authoritative figure in your industry suggests it. Reach out to influencers you believe could promote your business to the right target audience. They could be other TikTok creators, business people, or companies. You can then build partnerships where both of you would benefit by promoting each other services.
Create a series
Lastly, if you want to keep users engaged and asking for more, you should create a video series around a specific topic. Create multiple videos and divide them into weekly episodes, so users return for more. Make sure that the topic you cover is relevant and exciting for consumers. Be creative and interactively cover the topic. The more engaging your videos are, the more TikTok followers you will attract. Be consistent and post the episodes on time, or you might lose your audience.
Now you know how to grow your Tik Tok account with these strategies. It’s time to start implementing them in your marketing strategy.
Start by identifying your audience, creating a professional account, and posting quality content. Remember to engage with users and keep updated with the latest trends. Use the appropriate hashtags and sounds to maximize performance. Promote your content to other social media platforms, and never stop analyzing your videos’ performance. Lastly, leveraging influencer marketing can help your business build credibility and trust among users.
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