To formulate an effective content plan, ensure you are as detailed as possible. You can create a content calendar to help you track your content posting. Make sure to include the following sections to ensure maximum performance.
Specify what type of content you will be producing. Some of them might include the following:
- Blog post
- Social media copy
- Landing page
- Email newsletter
Determine the best posting frequency for your content. This will depend on your goals, the channels you will be using, and how much content you can produce. For example, you can start by setting a goal to publish three social media posts, two blog posts, 1 video, and one email per week.
Specify to which channels you will be posting your content. Is it to Facebook, LinkedIn, or Instagram? Or to your blog forum or YouTube channel? The trick is to be as organized as possible to avoid any confusion.
Content writer or responsible
To promote accountability and responsibility in your team, make sure to specify who will be in charge of creating the pieces of content. Doing this will ensure an understanding of who was supposed to deliver each piece of content.
Date to be posted
Specify on which date is the content piece supposed to be delivered and published. This will help you ensure the content is ready on time while allowing you to make corrections if needed.
Add a feedback section so you can add comments for the content writers if they must correct anything.
Finally, include an approved section to identify which content pieces are ready to be published.
Produce Quality Content
Once your content plan is in place, it’s time to start producing relevant and quality content. Try using different formats and analyze the top-performing ones. The key to successful content strategies is finding what works best for your company and sticking to it. Never forget about creativity. If you don’t add that personal touch to your content, no user will read it. Remember that you are writing for users, not search engines. Also, select a content management system that helps you distribute post content efficiently and attractively on your website.