Add Negative Keywords
Suppose you want to eliminate users that won’t help you close sales. In that case, you can start by adding negative keywords to your campaigns or ad groups. Negative keywords will help you ensure you are excluding searches not relevant to your products and services which will not help you close sales with google ads campaigns.
Doing this will attract valuable and high-converting traffic to your ads and increase the chances of generating more sales for your business.
Target Long tail keywords
Another Google Ads optimization practice to close more sales is targeting long tail keywords in your ad groups. Long tail keywords have a higher conversion rate as they are queries performed by users looking to complete a purchase to satisfy a specific need. Instead of targeting broad keywords, be more specific in your Google Adwords campaigns, and you’ll be attracting the right audience that drives sales to your business. Analyze your keyword match types and decide whether you should replace broad keywords with more specific search terms.
Use Google ad extensions
Google Ads extensions allow you to create high-quality ads more likely to attract high-converting users. With them, you can provide more relevant information about what they will find on your landing pages. You could use site link extensions, callout extensions, location extensions, or price extensions. By using extensions, you will be attracting the right audience with your Google ads campaigns.
Create Google Shopping Ad campaigns
Shopping Ad campaigns allow you to present your products to your target audience. There’s no best way to start closing more sales than presenting a user with a product as a solution to their needs when they perform a search query for answers. Optimize your shopping ad performance by including images, prices, and descriptions so that you can offer all the information the customer needs to make a decision. Combine these types of ads with your Google search ads, and you will start noticing the difference in the number of sales your business will be closing.
Use Remarketing with Google Dynamic Ads
Dynamic search ads include the remarketing feature, which displays your ads to users who had interacted with it before but did not complete a purchase. Google looks at users’ search patterns and displays your ads based on related searches. Reminding users about your products or services is a great way to ensure closing more sales with your google ads account. Additionally, with the Google display network, it is more likely that your ad gets displayed on platforms such as YouTube or Blogger.
Look at your Google Ads campaign metrics
The only way to optimize your Google ads campaigns is to look at what you are doing wrong or what could use some improvements. Your Google ads metrics will show you what type of audience is looking at your ads, how they interact with them, their demographics, and more. We recommend looking at Google Analytics data to make well-informed decisions on your campaigns. Once you have all the data you need, optimize your campaigns or ad group to ensure you get the most profitable results.
Need help improving your website rankings or generating leads from Google? If so, feel free to contact our team for a free marketing plan.
Nikitas Tsoukales, Marketing Junkie