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How to get from 6 to 7 Figures in your business…FAST!

by | Sep 8, 2020 | Advertising, Marketing, Posts, PPC

How to get from 6 to 7 Figures in your business…FAST!

So, you’ve learned the basics of business. Buy something for $1, sell it for $2 and keep $1 for yourself. 

Simple Enough. 

Get it? 

Good. 

You’ve built a nice enterprise and career that is taking care of your family and employing a bunch of amazing people but you’re looking for more. 7 figures is the typical point in any business where you can start working “on your business” vs. just “in your business”. You can access top talent and technology with that added revenue. This will make expansion (AKA DOMINANCE) far easier.  Plus, you make a lot more “Moula”. 

But, how do we get there? 

Simple. 

Stop being so damn Greedy(or scared)! 

Yes, I said it. The downfall of most small businesses owners is greed or fear. You remember the first days in business and the struggle it took to get things rolling and that fear has never subsided. Or, you’re doing it all in your business (ops, sales, service and even janitor) and you’re addicted to those high margins. You’re 10 people rolled into one. But, you’re driving yourself into the ground and your business is worthless because without you the doors would close instantly. When your business is rolling and you’re making money your downfall could be around the corner. You’re addicted to your profit margin and stop reinvesting in the very thing that is taking care of your family….the business!  That is why most businesses will plateau in the 5 or 6 figures and then die off. If this has happened to you it’s time to change the equation. 

Ready???

Buy something for $1. 

Sell it for $2. 

Keep 75 cents. 

Reinvest 25 cents in growth. 

 

Notice I didn’t use the word “spend”? Spending implies an expense. When you re-allocate profits back into your business for growth, that is a re-investment. Your main role as a business owner is allocation of capital for a return. If done right you can easily smoke the returns of guys like Warren Buffett. Think I’m kidding?

Let’s say you allocate 10% of your profits back into growth in the form of advertising and for every advertising dollar you spend you get another $1 back in revenue that same month. That is a 100% return on investment in one month. That is a 1200% return in one year and that doesn’t include the compounding effects that come from the fact that the new 10% is higher each month . The NASDAQ and even Berkshire Hathaway aren’t getting that. And guess what? The value of your business has a direct correlation to your profit and revenue. When you do this and your business profits and revenue grows, the value of your business will grow. Now, do this “growth” thing quickly and the value of your business will grow even more. The market will pay a premium for businesses that are growing quickly. They call it the “Hockey stick” effect. See below…..

hockey stick forecast

I see every business as an investment and an opportunity to apply the law of attraction. Re-invest in getting your product out to the world (marketing) and you will attract more customers, more referrals and create more opportunity for your staff to grow their careers. In addition this will protect you from losing your top talent. Winners want to be on the fast track. They’re looking for their next opportunity and if that opportunity is not clearly available within your organization you will eventually lose amazing people. 

 

P.S. Need some help getting your business from 6 to 7 figures quickly? Click below and request a FREE discovery session

 

Best regards,

Nikitas Tsoukales, CEO

617.315.1138 direct line

800.676.8350 main line

Nik@Realtop.com

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