How to Grow your Business Online: What You Must Know
How can I improve my business online?
As a business owner, you understand how vital getting exposure for your brand is in today’s competitive market. However, with such a competitive market, it has become a challenge to stand out.
Many companies are looking for ways to promote their business online and gain an edge over the competition, and yours shouldn’t be the exception.
If you are searching for how to grow your business online, this blog post will provide some strategies you can implement to start building your business’s online presence.
Present your Brand to the right Target Market
A common mistake most businesses make is defining their target audience incorrectly. This is the first step before deciding on any other strategy to grow your business online. Why? Because your target audience will have an impact on the tools you will use to promote your business, your goals, and the channels to use. Companies often assume that just because one strategy works for a specific customer, it will work for the rest.
Unfortunately, this isn’t how it works. For your business and marketing efforts to provide the desired results, you should start by identifying your ideal customer. Building a buyer persona will help target potential customers interested in your products or services. You should get the whole picture of the characteristics that make up your ideal customer. Start by defining:
- Pain points and needs
You shouldn’t be interested in targeting all customers. Just the ones that will actually buy from you and provide value. With this in mind, you can start formulating strategies that appeal to your audience and help you grow your online business.
Focus on getting Referrals
Believe it or not, referrals are also necessary for the digital field. Focusing on getting referrals will help spread word-of-mouth communication about your business and allow you to acquire new customers based on recommendations from your current ones. There’s no better investment than building long-lasting relationships with your existing customers. This way, they are more likely to recommend your business to their friends, families, and known ones.
Offer incentives and benefits to ensure you retain your customers. You can then ask them to review your business online to spread your brand’s presence.
Establish a simple communication channel with users
Forget about complex and old-fashioned communication processes. Customers want to communicate with your business as easily as possible on all channels where it’s present. Consider including chat boxes on your website and social media platforms. You can also provide them with a contact number so that any time a need arises, they can get in contact with you.
Constantly communicating with users and providing excellent customer service will help spread the voice about your business being a reliable and trustworthy provider, which helps grow your business online.
Engage With Your Audience
Engaging with your audience is vital to ensure that they remain interested in what your business has to say and offer. Make sure to constantly communicate with them across social media platforms, as it is the best way to foster an online community. By proactively engaging with your audience, you will attract new customers to your business by showing you are relevant to their needs.
What Digital Strategies do you need to Grow your business online?
Now that you know the basic strategies to start growing awareness around your brand, you must combine them with the right digital tools to ensure maximum results. Below are some essential digital marketing strategies you should consider, as they have proven to help businesses grow online.
Content marketing will help present your business as an expert in your industry. 81% of businesses have agreed that they see content marketing as a core business strategy they should pay attention to. Users want helpful content that answers questions about their problems. It’s not about creating optimized content that is search engine friendly but instead creating content that users want to read.
Creating helpful content can increases organic traffic to your digital channels, such as your website and social profiles. The greater the organic traffic for your site, the more potential customers you will attract. Additionally, relevant content helps boost your business’s authority and increase rankings on search engines, as your company will be presented as a reliable source.
But how can you start with your content marketing efforts?
You can start with a blog. Creating a blog for your website will help you share content frequently with users that visit your site for more information. Make sure to perform in-depth keyword research so that you can target relevant topics in your industry.
You can then repurpose your blog content in other formats, such as social media copy, a video script, an email entry, or any other valuable piece of content.
Invest in Video Marketing
Video has taken over as one of the most effective content formats on the internet. 78% of marketers confirm that videos directly impact sales of their businesses. Additionally, 96% of users watch videos to learn about a product or service.
To connect with users through high-quality content, you should create videos that attract their attention.
Create Targeted Email Marketing Campaigns
Email marketing is one of the most effective strategies to grow your business online. 99% of users check their emails daily, which represents an opportunity to create email campaigns that help you increase conversions. Once you obtain a customer email, you can nurture your relationship with them through valuable content, offers, or benefits. Users are more likely to stay in your business if they feel valued and important.
Create customized emails for each of your customers. Make it feel personal. It is more likely that users will read an email if it’s personalized for them. By sending targeted emails, you can drive sales more efficiently than with any other strategy. Build your email list, foster business relationships, and you’ll notice the results.
Invest in Search Engine Optimization (SEO)
SEO will help position your website on top of your competitors on Google’s search results. Position #1 in Google receives 28.5% of clicks, while #2 and #3 receive 15% and 11%. SEO helps make websites discoverable for users and search engines. In contrast to other strategies, SEO aims to target users who don’t know about your brand but are looking for solutions to their needs through organic searches.
For example, suppose a business owner needs digital marketing services to promote his business. He may type in Google “digital marketing services company,” and websites from different companies will show up as results.
SEO is a long-term investment with plenty of benefits, such as:
- Improved Visibility for your brand
- Increased Organic Traffic
- Greater brand exposure
- Greater rankings
Promote your Business in Social Media Platforms
Social media is the best way to reach a wider audience and grow your business online. Everyone uses social media. Therefore, it is an opportunity to increase exposure through attractive and engaging content. Implementing social media marketing can help you share content with purpose and help you achieve your business’s goals.
Perform some research and identify which social platforms is your target audience mainly using. You can create a business page to promote your products, services, and brand. Social media can be a great tool to increase online sales as most users are choosing online shopping. Make sure you promote your products through social advertising to ensure a wider audience sees them.
Also, analyze what your competition is doing and determine if you should incorporate it. They are most likely implementing social media strategies to grow their businesses online.
Use PPC Advertising
If you need to get quick results to grow your business online, PPC advertising is the solution. By creating paid ads campaigns, you can present your business to the right segment faster. The best thing about PPC is that you set your budget based on your business’s capabilities. You can then increase or decrease that budget as you see fit.
PPC works in search engines (such as Google and Bing) and social platforms (like Facebook, Instagram, LinkedIn, TikTok, etc.). Select the platform that best adapts to your budget and where you can easily target and find your audience.
Create Limited-Time Offers
Limited-time offers help you take advantage of the “fear of missing out.” Fear of missing out, also known as FOMO, consists of using human psychology to incentivize to purchase limited-time products or services. For example, you might create a 50% off offer that only lasts 24 hours. This will incentivize customers to take advantage of the limited opportunity, which can increase your sales.
You can create limited-time offers on your website, social media profiles, or even paid ads. The trick consists in creating promotions that no one can resist for a specific time.
In conclusion, whether you are a start-up business or an established establishment, the strategies outlined in this blog post will help you grow your business online efficiently with targeted marketing efforts.
Are you still unsure of how to grow your business online? Don’t worry; we are here to help. RealTop has more than 15 years of experience helping businesses of all sizes drive through targeted digital marketing strategies. You can rest assured that we will guide you through the right path, so your business succeeds digitally. Get a free consultation today and start your digital transformation!
Best regards, Nik Tsoukales, CEO
Direct Line: 617-315-1138
Main Line: 617.741.9972