RealTop Digital marketing agency





› Social Ads

› Email

› Social


› Design

› Reputation


Case Studies

About Us


Contact Us

Free Consultation

How to Optimize Google My Business for More Clicks, Calls, & Requests?

Nov 30, 2022 | Advertising, Marketing, Posts, PPC

What is Google My Business?

Google My Business, or Google Business Profile, is a tool for business owners to take control of their company’s image and presence on Google. By creating a Google My Business account, you will be able to add assets such as photos, videos, and documents to promote your services and business online while increasing your chances of appearing in local search results. With Google My Business, businesses can:

  • Track all of the actions taken on your profile, so you can stay on top of the changes that are being made.
  • Increase visibility and reach by driving people to your Google Business Page (GBP) in local searches.
  • Create a community of local users interested in your products or services

The more activity on your GBP, the more visible you are to potential customers.

Google Business Profile Manager: Local Businesses

Get a Free Marketing Plan with REALTOP!

How to optimize your Google My Business listing?

What do you see when you Google your business? Your website and social media pages should sit right up at the top of the search results – and your GMB profile should highlight your company in the best light. In order to do that effectively, your GMB profile needs to have all the following elements in place, encouraging your customers to engage with your brand. Ready to get started? Here are some tips on how to optimize Google My Business for more clicks, calls, and requests.

Make sure you have complete and accurate information

You want to make sure that you business’s profile includes up-to-date information as this will avoid any potential confusion from potential customers. For example:

  • Business name
  • Business category
  • Business description
  • Business hours
  • Business address
  • Business website
  • Services and products offered

Through this, you’ll be nurturing your local SEO efforts while making sure that your business offers reliable information in each google search results.

Bring on the Photos

Aim to add 10 high-quality photos of the inside and outside of your business to your GMB profile. You can also highlight your products and services to help customers see why they should choose your company. Just make sure that the photos are well-lit, captured from flattering angles, and as descriptive as possible.

Go Big with Video

If you want to directly interface with your customers, you need video on your GMB profile. Potential customers are much more likely to watch an engaging video than read text, after all. Choose a video that shows why your business stands out from the crowd and keep it under 30 seconds.

Ask for Reviews

If you want Google to rank your profile higher, then you need positive business reviews from your customers. About 30 to 40 should do the trick, so start asking your clients to review their experience with your brand whenever possible. You can run an email campaign, send out requests on thank you cards, or simply ask clients outright each time they make a purchase. This will help increase trust and improve the overall impression of your business.

Pay Attention to Bad Reviews

Instead of ignoring bad reviews in your business profile, contact the client and ask him for his experience using your services. This will represent an area of opportunity to make optimizations to your business’s procedures. Once you learn more about your weaknesses, you can work on them and turn those bad reviews into positive reviews. Ignoring the problem is not going to make it go away. Closely manage your customers’ reviews and offer compensation for any inconvenience they had. Trust me, in the end, they will remember mainly how you solved their problems rather than what caused them.

Answer All Questions

GMB allows potential and existing customers to ask you questions and get an answer right on their platform. You’ll need to monitor your profile regularly to watch for questions, and then answer them as they come in for the best results. As you do that, the answers will help future customers move through the buyer’s journey and complete their purchase with your brand. Not only will your customers appreciate this, but it also allows people to learn more about your business.

Take Online Appointments

People are busier than ever these days, so help them best manage their schedules by taking online appointments through GMB. Your profile will serve as a 24/7 agent, booking appointments while you work, sleep, and play. Just be sure to sync up all your calendars to ensure customers get their services on time and enjoy an excellent buying experience.

Post relevant content

Posting content about your business’s news, services, or products will allow you to create engagement while informing users about any relevant information that might impact their customer experience with you. Creating a content plan will help you organize your content ideas and ensure you deliver valuable insights on your account.

Need Help to Improve Google My Business ranking?

Google My Business is a free tool, but that doesn’t mean that it’s easy to use. If you’re not getting the desired results or simply are unsure on how to optimize Google My Business, contact our team at Real Top for a free consultation. We look forward to helping you find the perfect level of service for your brand and allowing you to focus on the day-to-day demands of running your company. So, please feel free to reach out today to get the conversation started or get your free marketing plan today!

REALTOP's Business Owner and Google Business Profiles Expert

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 617.741.9972

Skype: nikitastsoukales

Email: nik@realtop.com 

REALTOP’s Website



How does Google My Business work?

Google My Business is a platform that allows you to create a profile for your business in Google. With this platform, you can add relevant details about your business and make it easier for customers to find you. When someone searches for your business’s name or address, Google will recognize the information you have provided and will display it right at the top of the results. This means that potential customers can see all your relevant business information about your business in one place. They can also click on a result to go directly to your business’s website. In addition, Google will continue to improve the quality and relevance of information it displays. With this platform, customers can find more information about your business and can contact you directly if they have any questions or concerns.

What are the benefits of using Google My Business?

Google My Business is a tool that helps businesses easily manage their online presence. Google My Business allows you to update your business’s information and connect with fans and followers who are interested in your business. That’s why you should always keep looking for the best ways on how to optimize Google My Business for your company. You can also manage your business’s reputation and appear higher in search results. Some of the benefits of using Google My Business include but are not limited to:

  • Getting visibility on Google Maps
  • Creating engagement between your business and customers
  • Strengthening reputation and brand awareness through customers’ reviews

How often should I post on Google My Business?

This is very individual and depends on your business. If you have a busy business, I’d recommend posting at least once a week as it is unlikely that you are going to make all of your followers fall in love with you overnight. If you operate a small business, or if you operate a B2B or SaaS business, you may only need to post occasionally. However, I would still recommend posting at least once a week as this will help you build up your presence on Google My Business and will increase the visibility of your business.



Recent Posts | Realtop Blog

How do you REALLY know your customer?

Do you know your customer? Do you really know them? Unfortunately, many businesses make the mistake of assuming they know their customer, when in fact, they don’t have a comprehensive understanding of their needs. Knowing your customer is essential to succeed in today’s competitive landscape. Discover five steps to really get to know your customer.

Landing Page Best Practices to Drive More Clients

Creating effective landing pages is one of the most important steps in optimizing your website for conversions. By following these best practices, you can ensure that your landing pages are optimized for conversions and help you achieve your desired results.

Patrick’s Day Marketing Ideas that will give luck to your business!

St. Patrick’s Day is the perfect time to get creative with your marketing ideas and bring some extra luck to your business! Whether it’s launching an email marketing campaign, hosting a giveaway or event, or running a sale promotion, there are plenty of ways to engage your customers and get them excited about the holiday. With these St. Patrick’s Day marketing ideas, you can make sure your customers feel extra lucky and show your appreciation for their loyalty!

Winning International Women’s Day Marketing Ideas

On International Women’s Day, it is important to recognize the achievements of women around the world and celebrate their success. There are plenty of creative and meaningful ways to show your support. Here are some marketing ideas for International Women’s Day that will help you honor the amazing women in your life and in the world.

How to promote your TikTok for more Engagement

Promoting your TikTok account can be daunting if you don’t know where to start. With the right strategies, you can reach more people and grow your presence on TikTok. Whether you’re starting from scratch or looking to take your account to the next level, here’s how to promote your TikTok account effectively!

10 Awesome Benefits of Blogging for Business

Are you ready to take advantage of all the benefits that blogging can bring to your business? In this blog post, we’ll look at some awesome benefits of blogging for business that you can’t afford to ignore. From increased visibility to improved SEO, blogging offers a range of advantages that can help your business succeed. So, let’s dive in!

How Content Marketing Drives Sales for Businesses

Content is a powerful tool for driving sales in today’s digital age. But what exactly is content marketing and how does it help businesses increase sales? In this blog post, we’ll dive into how content marketing drives sales significantly and why it should be an integral part of any business’s marketing strategy. By the end of this blog, you’ll have a better understanding of the benefits of content marketing and why it’s an effective way to reach and engage customers. So let’s get started!

President’s Day 2023 Marketing Ideas to Drive Sales

Are you looking for creative ways to make the most of President’s Day 2023? Look no further! In this blog post, we’ll be exploring President’s Day marketing ideas that can help you increase sales and grow your business. From special discounts and promotions to email marketing efforts and themed events, there are plenty of creative ways to make the most of this holiday and turn it into a profitable occasion for your business. Read on to find out how you can get started!

Impact of AI in Digital Marketing

AI is revolutionizing digital marketing. With AI, marketers can understand their target audience better and create more effective digital marketing campaigns. Discover how AI in digital marketing can maximize your ROI and increase conversions.

Make Them Love You With Our Valentine’s Day Marketing Ideas

Valentine’s Day is quickly approaching and if you’re a business owner, it’s time to get your marketing plan in place. From special discounts to creative campaigns, there are so many ways to make the most of this special holiday. Don’t miss out on the opportunity to grow your business with some creative Valentine’s Day marketing ideas. Read on to learn more about it.