Ask for Reviews
If you want Google to rank your profile higher, then you need positive business reviews from your customers. About 30 to 40 should do the trick, so start asking your clients to review their experience with your brand whenever possible. You can run an email campaign, send out requests on thank you cards, or simply ask clients outright each time they make a purchase. This will help increase trust and improve the overall impression of your business.
Pay Attention to Bad Reviews
Instead of ignoring bad reviews in your business profile, contact the client and ask him for his experience using your services. This will represent an area of opportunity to make optimizations to your business’s procedures. Once you learn more about your weaknesses, you can work on them and turn those bad reviews into positive reviews. Ignoring the problem is not going to make it go away. Closely manage your customers’ reviews and offer compensation for any inconvenience they had. Trust me, in the end, they will remember mainly how you solved their problems rather than what caused them.
Answer All Questions
GMB allows potential and existing customers to ask you questions and get an answer right on their platform. You’ll need to monitor your profile regularly to watch for questions, and then answer them as they come in for the best results. As you do that, the answers will help future customers move through the buyer’s journey and complete their purchase with your brand. Not only will your customers appreciate this, but it also allows people to learn more about your business.
Take Online Appointments
People are busier than ever these days, so help them best manage their schedules by taking online appointments through GMB. Your profile will serve as a 24/7 agent, booking appointments while you work, sleep, and play. Just be sure to sync up all your calendars to ensure customers get their services on time and enjoy an excellent buying experience.
Post relevant content
Posting content about your business’s news, services, or products will allow you to create engagement while informing users about any relevant information that might impact their customer experience with you. Creating a content plan will help you organize your content ideas and ensure you deliver valuable insights on your account.
Need Help to Improve Google My Business ranking?
Google My Business is a free tool, but that doesn’t mean that it’s easy to use. If you’re not getting the desired results or simply are unsure on how to optimize Google My Business, contact our team at Real Top for a free marketing plan. We look forward to helping you find the perfect level of service for your brand and allowing you to focus on the day-to-day demands of running your company. So, please feel free to reach out today to get the conversation started or get your free marketing plan today!