fbpx
RealTop Digital marketing agency



Home

Industries

Services

› PPC

› Social Ads

› Email

› Social

› SEO

› Design

› Reputation

Testimonials

Case Studies

About Us

Blog

Contact Us

Free Consultation

How to Optimize your PPC Ads for Google Voice Search

 

Google Voice for PPC

When you first created your Google Ads campaign, I bet you used a very “Yellow Pages” keyword structure, but is that still accurate? More and more, we are picking up our smartphones and asking in a very human way to look for stuff! Imagine saying “Hey Siri, plumber. Boston.”, that might work but do you actually do that in a natural way? Wondering how to optimize your PPC ads for Google voice search? Let us help you.

 What is Voice Search?

Voice search is a new way to search the web that combines your voice and natural language understanding with Google’s technology. This means if you ask Google, “What are the top 10 cell phones?” it will use your voice, its knowledge of what words mean (thanks to Google Assistant), and its ability to understand voice searches to show you a list of options on devices that could work for you. With Voice Search Ads, you can now optimize your ads so they appear in the relevant results page when users speak the brand name or any product/service you may offer.

Voice Search Technology: PPC Campaigns for Voice

Get a Free Marketing Plan with REALTOP!

Voice Search in Digital Marketing

It’s no secret that voice search has been a hot topic in the industry lately, and with good reason—the increasing use of voice assistants like Google Assistant and Alexa is only going to grow. You might be wondering, “What does this mean for my paid search campaigns?” The power of voice search makes it important to optimize your PPC campaigns for Google Voice Search. When you’re optimizing for voice search queries, think about what keywords people are using when they start their searches and then adjust the terms accordingly. Instead of focusing on broad keywords, set more specific queries targeting long tail keywords as they have higher conversion rates as opposed to broad terms. This will help you get top placement in results pages as well as make it easier for users to find your ad because they know exactly what they’re looking for before they start searching.

Tips on How to Optimize your PPC Ads for Google Voice Search

There are different ways on how to optimize your PPC ads for Google Voice search. Below are 5 tips you can start using to make sure your Google Ads are relevant to voice search queries.

 1. Use Location-Based Ad Extensions for Voice Searches

When people are looking for an answer using voice search, they’re often using a specific app. To ensure that your PPC ad appears in that app, you should use location-based ad extensions. The key to this is understanding what apps people are most likely to search with voice search. Typically, the top results for voice searches will be something like “Where is the nearest bank?” or “What time is it in Paris?” If you want to target those apps specifically, you should use location-based ad extensions. For example, if you have a PPC account with AdWords and want your ads to appear in the Google Maps app when someone searches for “Where is the nearest grocery store?,” you would add a location extension of “near_me” or “nearby” to your PPC campaign.

2. Use Negative Keyword Extensions for Voice Searches

One of the best strategies to optimize your PPC ads for voice searches is to use negative keyword extensions. Negative keyword extensions are phrases that you add to your ad group that specify the types of searches people can’t search for. For example, an advertiser might add other words or phrases like “grocery store,” “laundromat,” and “customer service” to their ad group so that people searching for those phrases don’t see your PPC ad. Get a search query report and look at the queries your target audience is looking for to make sure you are clear about what keywords you shouldn’t target in your ads.

3. Create relevant landing pages for voice search keywords

You should create relevant landing pages targeting search terms that your audience usually type on search engines. Remember that your objective should be to create high value potential queries that are most likely to drive conversions. Additionally, make sure that your landing pages are mobile friendly as voice search traffic comes directly from users looking for an answer to their questions directly from their phones.

4. Update your Google My Business profile

Optimizing your Google My Business profile for relevant search queries will help you make the most out of your campaigns for voice search as you will attract users looking for local businesses in your area. Include relevant information and categories to your profile and make sure to update frequently.

5. Customize your Ad copy to answer questions

As you write the copy for your ad, make sure that your copy clearly answers the users search query. This will help users get an idea of the content in your page while getting a higher conversion rate. You should be interested in targeting the correct segment. Otherwise, you may get more clicks but not conversions. Focus on getting more conversions, not clicks.

P.S. Need help scaling your business with digital marketing? Contact us today and get a Free Marketing Plan from REALTOP’s team of experts!

Nik Tsoukales, CEO

RealTop

617.315.1138 direct line

800.676.8350 toll free

Nik@RealTop.com

REALTOP’s Website

FAQs

How does Google Voice Search work?

Google Voice Search works by using artificial intelligence and machine learning to recognize speech using the Google app. It supports device diversity, with better performance for users on more popular devices such as Android and iPhone.

How has voice search changed keyword research?

With the evolution of voice search results, marketers can get an idea of what content should they produce by simply performing a voice search and looking at the top competitors depicted in Google or ads. Then they can analyze their domains and look at what keywords they are targeting. You can then create a search terms report and decide on why queries better adapt to your campaigns for voice search.

How important is voice search?

The answer is, very important. Studies show that 27% of the global population perform voice searches on Google. In order for you to stick with voice search trends in the market, you should definitely optimize your ppc campaigns for voice searches.

 

 

Recent Posts | Realtop Blog

Top 5 Hacks To Boost Your Conversion Rates

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

The ABC’s of SEO

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Top 5 Tips to Create an Effective Buyer Persona

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Top 5 Digital Marketing Trends to Look Out For in 2022

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Top 7 Reasons to Run Bing Ads Alongside Google Ads

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

4 Tips to Maximize Your SEO Strategy

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Top 10 Keyword Research Tools for Marketers

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Email Marketing is the King

BENEFITS OF EMAIL MARKETING FOR YOUR BUSINESSEmail Marketing Campaigns The question we always get is, what is the most profitable digital marketing channel I can start with? Simple. Email Marketing. Notice that we just emailed you. We're a digital marketing company...

How to measure Top of Mind Awareness

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

The Pros and Cons of Influencer Marketing

The term “influencer marketing” makes us think of cute little pandas and baby bunnies. After all, it’s not every day that we think about marketing strategies involving bunnies or panda hats. But that’s exactly why influencer marketing is so powerful. The idea of an...