January 11th, 2023
Have you ever wondered why you are not managing to generate new customers with your business’s Facebook page?
Your business requires more than an optimized Facebook page to attract new customers. To drive your sales, you must invest in advertising campaigns to reach a broader market.
Don’t know how or where to start? This blog will cover how to run successful Facebook Ads by implementing some best practices.
Targeting involves selecting the right audience to see your ads. No matter how much effort you put into creating the perfect ads, they will only be valuable if they target the right market segment.
How can your ad stand out from your competition? Through creative ads! Creativity is crucial to create ads that attract and engage users. It involves selecting the right images, colors, copy, font, and other elements to make your ad visually appealing.
The goals you set for your campaigns will directly impact whether you are achieving the expected results. You want to ensure you set realistic goals based on your business’s current status. Consider only relevant metrics that will help you achieve your goals.
Before running a Facebook ad campaign, you should define your campaign’s objective. What do you want to achieve from this campaign? Is it to generate more leads? Increase brand awareness? Driving traffic to your page or website?
The Facebook Ads manager tool can help make the job easier for you by selecting campaign objectives. This will give the platform a better understanding of your goals while it offers you the most accurate targeted ad options. Some objectives include:
Once the main goal of a Facebook Ads campaign has been set, you can start crafting a strategy to pursue that goal, which leads us to the next step.
A successful Facebook ad campaign should have a clear ideal customer to target.
To target the right market segment, you can create buyer personas. Buyer personas are idealized representations of clients that would be interested in acquiring your product or service. Buyer personas can be used to tailor messages and content that matches the user’s interests, needs, or wants.
To come up with the profile of your ideal client, start by defining the following:
You can use Facebook’s custom audience tool to make the task easier for you, as you can target specific users that meet the specified criteria. Once defined, you can save your customer profile for future ad campaigns.
To run successful Facebook ads you must create an awesome offer. Including an irresistible offer in your ads will ensure that users choose you over your competitors. You can offer a limited-time discount, benefits program, special pricing, giveaway, or any other financial incentive. The objective is not sacrificing value but ensuring you provide value for customers while generating it for your company.
Work with your marketing and finance teams to come up with the ideal offer that no one can resist.
The more you invest in your Facebook ads, the more chances of getting new customers you will have. However, not every company has the same budget for their marketing campaigns. Luckily, Facebook allows you to start with small budgets and work your way through increasing them when you see fit.
Make sure you are clear on how much you can and are willing to spend for your ads. Don’t start big. You want first to discover what ads best work for you until you begin setting bigger budgets.
Visuals are the first thing potential customers will see and need to be attention-grabbing, informative, and relevant to the advertised product or service.
Avoid overloading your images with irrelevant text. If you plan to use text on your visual, make it short and to the point. Too much text may distract users from admiring the graphic, which does not allow it to communicate its message.
Try to include most of your text in your ad caption. This way, you will allow the image to do its work. Less is more.
The final purpose of your Facebook ad campaigns is to convince users to complete a desired action that will provide value for them and your company.
No matter how creative and awesome your ad might look. Without a clear CTA, users won’t know what to do next, and your strategy will not produce the outcome you expected.
Define your CTA for each of your Facebook campaigns and include it across your ads. Some CTAs you might use are:
Your CTA will vary depending on which objectives you’d like to pursue. Regardless of your choice, make sure to make it noticeable to users.
Along with your ad images, headlines are one of the first things users will notice. Headlines will directly impact your click-through rate (CTR), which is the number of users that decide to click on your ad.
If you want users to do so, your headline must grab their attention as soon as possible. Try to communicate the benefit or solution that your product will bring to them. Users don’t want to hear about your product’s features. They want a solution to their problems.
Make it fit in 40 characters or less. A short but descriptive headline is way more powerful than a lengthy and irrelevant one.
To run Facebook Ads that drive conversions, you must create customized landing pages that offer what you are selling in your ad. Ensure that the page you redirect is related to the ad’s content.
Users want to get exactly what they were first promised. No one likes to get disappointed by false promises.
Also, make sure your landing page is attractive and user-friendly. The idea is to make your landing page an enjoyable experience that convinces users to stay and complete the desired action.
Forget about technicality when you create Facebook Ads. Remember you are creating ads for users that may not know much about your industry, products, or brand. You want your ad copy to use simple expressions that your audience understands.
If you can simplify a 100 words copy to 50, do it. Less is more. Remember, you have less than 8 seconds to catch users’ attention before you lose them.
The ideal ad copy should only include the following:
Avoid business terms only you understand. You will only confuse the user and will scroll down your ad. Put yourself in the shoes of users and think about what you want to see in an ad.
With A/B testing, you can create multiple ad versions and measure which version performs better. This helps you identify which elements of the ad are effective and which are not so you can adjust accordingly.
Make sure to include different versions of images, headlines, CTAs, and copy to ensure you build the best ad format for your audience.
By testing different versions, you can find what works for your target audience and achieve the best results from your campaigns.
Additionally, A/B testing allows you to maximize your budget by ensuring each dollar is being spent on the most successful campaigns.
Video ads are proven to perform better than any other type of ad. Studies show that 47% of consumers watch video ads on Facebook, and these ads have a 6.01% average engagement rate.
Users prefer visually engaging content over any other form of content. The best Facebook ads have used video proactively to attract new users.
Get creative. Videos are an excellent way to communicate your brand’s tone and personality.
Lastly, to ensure your Facebook ads perform at their top, you should constantly monitor their performance. Analyze and determine if you are achieving the results you expected. The metrics you evaluate will depend on the objectives you set for your campaign.
For example, if your objective is to boost brand awareness, you could measure engagement. On the other hand, if your objective was to increase sales, you might look at your conversion rate.
Running successful Facebook ad campaigns requires a lot of dedication and constant optimization. Don’t get frustrated if your ads don’t succeed the first time. With time and the help of Facebook ads professionals like RealTop, you can create top-performing ads.
Creating a successful Facebook Ads campaign requires careful planning and research. Having an objective in mind, targeting the correct audience, creating visually attractive ads, and constantly tracking and testing for performance will help you get the maximum results for your campaigns.
Still unsure of how to run successful Facebook ads? Don’t worry! RealTop counts with a team of experienced marketers with over 15 years of experience handling advertising campaigns that can surely help you. Get a free marketing plan today!
Best regards, Nik Tsoukales, CEO
Direct Line: 617-315-1138
Main Line: 617.741.9972
Skype: nikitastsoukales
Email: nik@realtop.com
