Along with your ad images, headlines are one of the first things users will notice. Headlines will directly impact your click-through rate (CTR), which is the number of users that decide to click on your ad.
If you want users to do so, your headline must grab their attention as soon as possible. Try to communicate the benefit or solution that your product will bring to them. Users don’t want to hear about your product’s features. They want a solution to their problems.
Make it fit in 40 characters or less. A short but descriptive headline is way more powerful than a lengthy and irrelevant one.
Include a link to a customized landing page
To run Facebook Ads that drive conversions, you must create customized landing pages that offer what you are selling in your ad. Ensure that the page you redirect is related to the ad’s content.
Users want to get exactly what they were first promised. No one likes to get disappointed by false promises.
Also, make sure your landing page is attractive and user-friendly. The idea is to make your landing page an enjoyable experience that convinces users to stay and complete the desired action.
Avoid complex and confusing language
Forget about technicality when you create Facebook Ads. Remember you are creating ads for users that may not know much about your industry, products, or brand. You want your ad copy to use simple expressions that your audience understands.
If you can simplify a 100 words copy to 50, do it. Less is more. Remember, you have less than 8 seconds to catch users’ attention before you lose them.
The ideal ad copy should only include the following:
- Users problem
- How can you help
- Next steps to take
Avoid business terms only you understand. You will only confuse the user and will scroll down your ad. Put yourself in the shoes of users and think about what you want to see in an ad.
Perform A/B testing for your ads
With A/B testing, you can create multiple ad versions and measure which version performs better. This helps you identify which elements of the ad are effective and which are not so you can adjust accordingly.
Make sure to include different versions of images, headlines, CTAs, and copy to ensure you build the best ad format for your audience.
By testing different versions, you can find what works for your target audience and achieve the best results from your campaigns.
Additionally, A/B testing allows you to maximize your budget by ensuring each dollar is being spent on the most successful campaigns.