Your Website is Crap…Now What?
Your Website Is Crap…What now?
“I need a new website before I advertise”.
I’ve been hearing this more and more from prospective clients and some of them are paralyzed because of it. It must be a form of business procrastination. They feel like they can’t get started in advertising because they’re website isn’t “Perfect”. OMG. Stop this insanity.
A wise man once told me “don’t let perfection get in the way of progress”. He was spot-on with that statement and it’s very applicable when it comes to advertising. Some of the greatest websites ever built look like complete garbage. Think I’m kidding? Have you visited craigslist lately? p.s. I love craiglist. It gets the job done. OH yeah, it’s also ranked in the top 10 websites of all time.
“How can I run ads when my website is garbage?”
Landing Pages and Lead Ad forms.
Let’s say you’re running Google and Microsoft search, pay-per-click ad campaigns. You don’t need a large, convoluted website to send that traffic to. You need a one-page landing page that answers all of your prospective customers questions and concerns, creates trust and then gives them a quick and easy way to reach you (click to call button, form fill-in or chat). Yup, it’s that simple. Think I’m kidding? Last month we launched a new campaign for a law firm. The law firm hired a large marketing company to build them a beautiful website but the ETA on getting it live is now going on more than 60 days. I’m sure it’s going to be a stunning site but, we need to start producing leads to get our client’s register ringing. Every day they’re not capitalizing on the existing traffic that exists for their profession on google they’re losing thousands of dollars. So, we created a one page landing page that we drove all of that traffic too. Our client managed to score a multi-million case in his first week with zero website(with the exception of our very well designed/high conversion sales page). People are searching for what you’re offering every single day. Don’t lose that search volume(aka $$$) because you’re stuck on creating the perfect site. By the time you’re done with your “perfect site” my client will have bought a new Maserati.
“Don’t let perfection get in the way of progress” – Oh yeah…Adam Reed gave me this quote. Solid! Muchas Gracias!
How about facebook? Did you know facebook has it’s own “Landing Page”? Yes siree. It’s called a lead ad form. This is a mini landing page that sits right in facebook. When someone clicks on your ad they can get a pop-up directly from facebook/instagram with a form to fill in, to request a free quote, consultation, more information, etc etc. Whatever data you’d like to collect you can do it right inside of facebook. Oh yeah…one more thing. Ready for this WHOPPA(Whopper with a Boston Accent)????
Facebook has your prospects information since they’re logged in. If you use facebook’s lead ad form your prospects contact information will pre-load for you. Yup, facebook fills in the form. You prospect can simply click submit and voila…lead!
P.S. In case you think this is fugazee(too good to be true via Al Pacino in Donnie Brosco). ADHD Kicking in….Take a break from all of this marketing crap and click below. It’s worth it…..(I know you were going to leave this page and search Donnie Brasco in youtube so this is my trick to keep you reading my blog).
How did you like Donnie Brasco? You’re welcome.
Okay, back to Advertising. Check out this screen shot. We’ve create more than 30k leads for this client using the lead ad form tool. 4.6 million people have seen this business so far and we’ve created more than 31k leads.
This campaign has produced more than $1.6 million in revenue.
p.s. Did I mention that we didn’t have a website? I think I did above, but figure I’d remind you:)
If you want to get started with google, bing, facebook, instagram or snap chat ads for your business but your website looks like garbage shoot me an email at firstname.lastname@example.org.
p.s. If you’re a whimp and don’t think you can handle lots of new leads and $ please DO NOT email me.