Digital Marketing Agency for Law Firms

No matter how good your legal services are, you are not managing to attract customers to your law firm? Are you interested in distinguishing yourself from a highly saturated market filled with fierce competition?

RealTop is a law firm marketing agency with over 15 years of experience. We’ll help you build an online presence for your firm.

We will not only generate clicks but also deliver tangible outcomes! Continue reading to gain further insights!

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Legal and Lawyer Marketing

Do Law Firms Need Digital Marketing?

Absolutely! Digital marketing is essential for law firms wanting to attract new clients & building an online reputation while increasing revenue. The legal industry can be complex to explain or sell to online users. A legal marketing agency like RealTop can assist you in promoting your services in a user-friendly and compelling way. We will ensure effective communication with your target audience.

How We Help Law Firms Succced Online

Check out the case study below and discover how we helped this firm thrive online.

Goals

To create a predictable digital marketing machine for a startup personal injury firm in South Carolina.

Results

We created a custom Google Search campaign resulting in more than 520 leads at $63.96 a lead in the first year.

Ongoing optimization resulted in an $18.93 reduction in cost per lead before the end of the first year. They experienced more than an 80% increase in the total number of leads. This has allowed us to scale the campaign while still achieving the target CPA.

How We Did It

  • A/B Split test of ads
  • More Consumer-Centric Ad Copy
  • In-Depth Keyword research and search query optimization
  • Extensive daily negative keyword list creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • New Call Tracking reporting with call recording
  • Feedback loop communication system with his team and our marketing managers
  • Removal of a Google Shopping campaign
  • Removal of Google Display Campaign.
  • Re-allocation of ad spend to search.
  • Creation of a re-marketing campaign.

Testimonial

“With a total and razor-sharp focus on economics and return, coupled with a highly creative and never-say-can’t mindset, adding Nik to our organization was like rocket fuel for our company. “

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80%

Increase in lead volume.

22%

Decrease in Cost Per Lead.

80%

Increase in traffic.

I have been working with Real Top for over year now. Not only are they very responsive, very professional and great people, but their marketing strategy continues to deliver results for my business. I highly recommend them.

George M.

Part of my job is to manage our community outreach/marketing. These guys make it easy. They take the time to understand our business so that our social media posts are more relevant to our target audience. They do much of the work for you so that all you have to do is say “yes” or “no”. I would recommend them to anyone in need of marketing services.

Chris M.

Realtop Marketing exceeded my expectations with their top-notch marketing services. Their team is knowledgeable, responsive, and results-driven. I highly recommend their services to anyone looking to take their business to the next level!

Greg D.

Jake and his team at RealTop are great! They are helpful, responsive, and respectful, and I look forward to doing more business with them in the future!

Lia T.

RealTop is the Real Deal! Nik and his team are awesome. Very focused and professional, they’ll make you feel like you are their most important client. I can’t say enough great things about them.

Colby H.

Growth-Oriented Legal Digital Marketing Agency

Our team of experienced professionals has the expertise to develop and implement a tailored and effective digital plan. We will drive visibility for your firm.

Top Market Tools

We use the Latest Tools in the Market

Our team uses the latest market tools to get the most out of our digital efforts.

Relevant Marketing Metrics

We Measure Relevant Metrics

We measure the success of our strategies by evaluating impactful metrics for your business.

Campaign Monitoring and Optimization

We Constantly Monitor and Optimize

Our digital marketing company constantly tracks campaign performance and optimizes it to drive the best results possible.

Law Firm Digital Marketing Services

We offer comprehensive legal marketing services that can help your business transition from traditional channels to an online marketing approach.

PPC Advertising

PPC Advertising

We will run paid ads that target users looking for legal services with higher chances of converting into customers.
Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) Services

Our team will optimize your website for search results through an SEO strategy. We target relevant legal keywords often searched by potential clients about your services.
Social Media Marketing

Social Media Marketing

Our legal marketing company will create engaging content that builds your social media presence, sparks conversation, and attracts more interested clients.
Social Media Advertising

Social Media Advertising

We use state-of-the-art social media advertising strategies to help promote your content and reach more potential customers.
Website Design and Development

Website Design and Development

Our in-house web design and development team is experienced in developing creative and impactful legal firm websites. We will attract and engage visitors until turning them into customers.
Fractional CMO

Fractional CMO

Our team of experienced CMOs provides strategic direction and guidance to your marketing team. We will help you reach your business goals even if you can only afford a part-time expert.
Email Marketing

Email Marketing

We have the tools and expertise to design effective email marketing newsletters to help you foster customer relationships and generate leads.
Reputation Management

Reputation Management

We use digital reputation management techniques to help protect your online presence, build your brand's credibility, and grow your customer portfolio.
All Services

All Services

REALTOP is a Boston digital marketing company offering various services. We drive quality leads while keeping your business top of mind.
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Need Law Firm Marketing Services?

Are you prepared to significantly enhance your legal firm’s marketing outcomes? If so, now is the time to take action by reaching out to RealTop without delay!

One of our marketing experts will walk you through our service packages that best suit your budget and needs. Get your free marketing plan and start your digital transformation today!

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FAQs

What does Marketing do for a Law Firm?

Marketing within a law firm helps to increase visibility, attract new clients, and create a strong brand identity. Depending on the goals you wish to pursue, a digital strategy may help you drive sales, engagement, or qualified traffic.

How do I Market My Law Firm on the Internet?

There are plenty of ways to market a law firm. It will depend on the goals you wish to pursue, the available budget, and the channels where you will be present. However, some practical ways to market a legal firm are:

  • Create engaging social media content
  • Run digital advertising campaigns
  • Invest in acquiring organic traffic
  • Implement email campaigns
  • Optimize your website
  • Develop a content marketing strategy
  • Protect your online reputation

How does a Law Firm Do Marketing?

Hiring a digital marketing agency for law firms is the best way to create effective strategies. RealTop has the knowledge and experience to help legal businesses grow their online presence. This way, you can dedicate your time to other essential areas while ensuring the best results possible.

What Should a Law Firm Spend on Marketing?

The marketing budget for a law firm depends on factors such as firm size, practice areas, target market, and business goals. Generally, it is recommended that law firms allocate a percentage of their annual revenue toward marketing efforts. The specific rate can vary but commonly falls within 2% to 10% of revenue. We recommend consulting with marketing professionals to determine an appropriate budget for your law firm’s marketing initiatives.

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