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Law Firm Marketing Case Study

Google Ads

Goals

To create a predictable digital marketing machine for a startup personal injury firm in South Carolina.

Results

Created custom Google Search campaign resulting in more than 520 leads at a cost of $63.96 a lead in the first year. Ongoing optimization resulted in a $18.93 reduction in cost per lead before the end of the first year with a more than 80% increase in total number of leads. This has allowed us to scale the campaign while still achieving the target CPA.

How We Did It

  • A/B Split test of ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword research and search query optimization
  • Extensive daily negative keyword list creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking reporting with call recording
  • Feedback loop communication system with his team and our marketing managers
  • Removal of Google Shopping campaign
  • Removal of Google Display Campaign.
  • Re-allocation of ad spend to search.
  • Creation of re-marketing campaign.

Testimonial

“With a total and razor sharp focus on economics and return, coupled with an extremely creative and never-say-can’t mindset, adding Nik to our organization was like rocket fuel for our company”

80%

Increase in lead volume.

22%

decrease in Cost Per Lead.

80%

Increase in traffic.

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