Law Firm Marketing Case Study

To create a predictable digital marketing machine for a startup personal injury firm in South Carolina.

Created custom Google Search campaign resulting in more than 520 leads at a cost of $63.96 a lead in the first year. Ongoing optimization resulted in a $18.93 reduction in cost per lead before the end of the first year with a more than 80% increase in total number of leads. This has allowed us to scale the campaign while still achieving the target CPA.

“With a total and razor sharp focus on economics and return, coupled with an extremely creative and never-say-can’t mindset, adding Nik to our organization was like rocket fuel for our company”