Psychiatrist Practice Case Study

Google Ads

Goals

Optimize current campaign that was managed under a different agency in order to actually see results and monetize on the marketing investment while creating a predictable lead generating machine.

Results

Optimized Google Search campaign with historical data resulting in more than 400
leads at a cost of $21.78 a lead in the first 6 months. Ongoing optimization in Q3 & Q4 of 2021 resulted in 421 more conversions compared to Q1 & Q2 , while reducing the CPA by $236.

How We Did It

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/
  • Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our
    marketing manager
  • Strict adherence to google search and search partner channels(High intention)
  • Competitor Research

Testimonial

β€œThank you to RealTop for the work they have been doing in helping us build our business. We have seen significant increase in our business in the last 12 months with them.”

$236

Decrease in cost per lead.

98%

Increase in lead count.

80%

Increase in traffic.

Email Newsletter Examples

Real Estate Company
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RealTop (yeah this is us:))
RealTop (yeah this is us:))
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Mortgage Company
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Public Adjuster Company
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HVAC Company
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Social Media Marketing Examples

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Real Estate Title Company
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Website & Landing Page Design Examples

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Public Adjuster
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Realtop (Yes this is us πŸ™‚
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