To lower the overall CPA while increasing the volume of leads, The client’s goal was to receive the highest quality lead, at a low cost per acquisition while maintaining lead volume.
Financial Services
Google Ads
Goals
Results
Created custom Google Search campaign resulting in more han 13,000 leads at a cost off 24.23 a lead in the first year.
Ongoing optimization in Q3 & Q4of 2021 resulted in a 24% increase in conversions rate, while reducing the CPA by 5.08, Reducing the overall cost of the campaigns while maintaining volume.
How We Did It
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/
- Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our
marketing manager - Strict adherence to google search and search partner channels(High intention)
- Competitor Research
Google Ad Campaign Results
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