Want the Top Secrets to More GMB Clicks, Calls, And Requests?
What do you see when you Google your business? Your website and social media pages should sit right up at the top of the search results – and your GMB profile should highlight your company in the best light. In order to do that effectively, your GMB profile needs to have all the following elements in place, encouraging your customers to engage with your brand. Ready to get started? Here’s what you need to do for more GMB clicks, calls, and requests.
Bring on the Photos
Aim to add 10 high-quality photos of the inside and outside of your business to your GMB profile. You can also highlight your products and services to help customers see why they should choose your company. Just make sure that the photos are well-lit, captured from flattering angles, and as descriptive as possible.
Go Big with Video
If you want to directly interface with your customers, you need video on your GMB profile. Potential customers are much more likely to watch an engaging video than read text, after all. Choose a video that shows why your business stands out from the crowd and keep it under 30 seconds.
Ask for Reviews
If you want Google to rank your profile higher, then you need positive reviews from your customers. About 30 to 40 should do the trick, so start asking your clients to review their experience with your brand whenever possible. You can run an email campaign, send out requests on thank you cards, or simply ask clients outright each time they make a purchase.
Answer All Questions
GMB allows potential and existing customers to ask you questions and get an answer right on their platform. You’ll need to monitor your profile regularly to watch for questions, and then answer them as they come in for the best results. As you do that, the answers will help future customers move through the buyer’s journey and complete their purchase with your brand.
Take Online Appointments
People are busier than ever these days, so help them best manage their schedules by taking online appointments through GMB. Your profile will serve as a 24/7 agent, booking appointments while you work, sleep, and play. Just be sure to sync up all your calendars to ensure customers get their services on time and enjoy an excellent buying experience.
Need Help Improving Your Success with Google My Business?
Google My Business is a free tool, but that doesn’t mean that it’s easy to use. If you’re not getting the desired results or simply don’t have the time to dedicate to optimizing your GMB profile, contact our team at Real Top for a free consultation. We look forward to helping you find the perfect level of service for your brand and allowing you to focus on the day-to-day demands of running your company. So, please feel free to reach out today to get the conversation started.
Best regards, Nik Tsoukales, CEO
Direct Line: 617-315-1138
Main Line: 617.741.9972