RealTop Digital marketing agency





› Social Ads

› Email

› Social


› Design

› Reputation


Case Studies

About Us


Contact Us

Free Consultation



How do I get more customers for brick-and-mortar business?

As someone who has a physical location for your business, whether it is a restaurant or a barbershop, you may wondered more than once, “How do I promote My Brick and Mortar Store?”. In the past, you might have immediately thought about advertising through TV ads or billboards. However, advertising methods are changing—and what was once the most effective methods really are not working because they are not cost-effective. Instead, you should shift your focus to digital marketing.

Promote your Retail Store and Brick and Mortar Businesses through a Retail Marketing Strategy!

Get a Free Marketing Plan with REALTOP!

What Kind of Marketing is Effective?

Let’s compare digital marketing and more traditional methods of marketing and how much they cost.


You can reach thousands of people with a Facebook ad. On average, appearing in front of these 1,000 people will cost you about $2.50.

Mini Commercial on Television

It will cost you $28 per 1,000 people who see your commercial on television. Keep in mind that this figure does not include the cost to produce the commercial.

What is brick-and-mortar marketing?

Brick-and-mortar marketing refers to marketing strategies used by a physical store to attract more foot traffic. These strategies can be digital marketing and off-line marketing. In this blog, we will be focusing merely on digital marketing strategies that businesses with physical stores can implement to drag the attention of their target audience, generate sales, and as said before, attract foot traffic.

How do you market a brick and mortar store? Brick and Mortar Marketing Strategies

Because of digital marketing options, small business owners can have just as much exposure online as they would have via television—and it costs a small fraction of the price. This is a huge growth opportunity for small business owners!

Review our quick tips for effective digital marketing, and put your small business on the map.

1. Take a few pictures of your building or create a small video introducing yourself.

Creating an introduction video to put on Facebook is a great way to get your name out there in your local community. Run it as a brand awareness campaign in your target location and put it on your Facebook page. This quick video or photo does not have to be anything too elaborate—and you can do it right from your smartphone.

2. Keep your brand awareness ad fresh by updating it periodically.

Change out the photos or use another video from time to time to refresh your brand awareness advertising. You could even get professional photos and videos done as well. Be creative, think about what your target audience would find attractive and stick with that. It’ll increase the chances of dragging their attention.

3. Use a radius of 5 to 10 miles as part of your campaign.

By using a small radius around your business, you are sure to hit people who might drive by your business on a regular basis. In the days of COVID-19, you can bring people to you rather than relying on them to drive by and see your business. With this method, you target virtually everyone in your area for just a few hundred dollars per month.

4. Use PPC campaigns to attract customers

Many businesses will use PPC campaigns that target people on the internet to gain exposure for their brand. This type of marketing makes it easy to get your advertisement seen across the web. With Google Ads, there’s no need to buy pricey ad space as you would with print media – all you have to do is set up an advertisement with keywords related to what you sell, and Google will automatically place it on their search page when someone searches for those words.

5. Create a Mailing List

It is a great way to build your mailing list, which is essential to any retail business. Having a mailing list allows you to communicate directly with current and lapsed customers and have them sign up for special offers or promotions. Make sure you have a clear call-to-action that’s easy for people to see to make it engaging. Another way you can use mailings is by using them as a marketing tool. You can create brochures or flyers that explain your unique offerings, deals, discounts, and even events at your store to get the word out about what’s happening inside your store and draw new attention. Mailings are also necessary when conducting in-store promotions. Including coupons in mailings helps increase foot traffic and encourages impulse buys during the promotion period.

6. Keep your Social Media Channels active

New customers usually look for your business on social media before contacting you. You want to make sure that you have your business’s information updated and that you are creating valuable content. Engage with your users so that you can create a community. Once you have done this, research what type of content they like to see the most. Based on that, you can optimize your content marketing strategy to make sure you are providing value.

7. Formulate a Video Marketing Strategy

B&M stores are an excellent venue for video marketing. Visible cameras and phones can capture the process of shopping, service, and interaction with your staff at different times throughout the day. This data can then be used to create marketing videos that will help increase foot traffic in your store. It’s not just about making videos; they’re also a great way to promote your business on social media. Using video marketing in B&M stores gives potential customers more insight into who you are as a brand. You also make it easier for customers to get information about how and where to shop from you if they enjoy your videos enough!

8. Optimize for Local SEO

If your business is part of the local businesses around your area, you should optimize your website for local SEO as part of your retail marketing efforts. This will allow you to compete with other retail stores or make sure yours is at the top of search results. Making sure your Google My Business profile is optimized will help you increase your chances of ranking higher than your competition. If you still haven’t created one, we recommend you do it as soon as possible. You can create a GMB profile here

9. Invest in a Customer Loyalty Program

You should nurture relationships with your existing customers and ensure they don’t leave you. Investing in loyalty programs will make them feel valued and ensure that they don’t change to the competition. Offer discounts, benefits, coupons, or anything else that makes them think they made the right choice when hiring your services. It will also help encourage word of mouth marketing and help drive new customers to your business.

Getting Your Digital Marketing Campaign Started

Shockingly, you might be the only brick and mortar business taking advantage of these strategies in your area—which definitely puts you ahead of the curve!

Find out more marketing strategies and work with our team at REALTOP to create a comprehensive marketing strategy, no matter how big or small your business may be. Contact us today and get a Free Marketing Plan!

Check Our Facebook

Check Our Instagram

Best regards, Nik Nikitas Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com


Recent Posts | Realtop Blog

How do you REALLY know your customer?

Do you know your customer? Do you really know them? Unfortunately, many businesses make the mistake of assuming they know their customer, when in fact, they don’t have a comprehensive understanding of their needs. Knowing your customer is essential to succeed in today’s competitive landscape. Discover five steps to really get to know your customer.

Landing Page Best Practices to Drive More Clients

Creating effective landing pages is one of the most important steps in optimizing your website for conversions. By following these best practices, you can ensure that your landing pages are optimized for conversions and help you achieve your desired results.

Patrick’s Day Marketing Ideas that will give luck to your business!

St. Patrick’s Day is the perfect time to get creative with your marketing ideas and bring some extra luck to your business! Whether it’s launching an email marketing campaign, hosting a giveaway or event, or running a sale promotion, there are plenty of ways to engage your customers and get them excited about the holiday. With these St. Patrick’s Day marketing ideas, you can make sure your customers feel extra lucky and show your appreciation for their loyalty!

Winning International Women’s Day Marketing Ideas

On International Women’s Day, it is important to recognize the achievements of women around the world and celebrate their success. There are plenty of creative and meaningful ways to show your support. Here are some marketing ideas for International Women’s Day that will help you honor the amazing women in your life and in the world.

How to promote your TikTok for more Engagement

Promoting your TikTok account can be daunting if you don’t know where to start. With the right strategies, you can reach more people and grow your presence on TikTok. Whether you’re starting from scratch or looking to take your account to the next level, here’s how to promote your TikTok account effectively!

10 Awesome Benefits of Blogging for Business

Are you ready to take advantage of all the benefits that blogging can bring to your business? In this blog post, we’ll look at some awesome benefits of blogging for business that you can’t afford to ignore. From increased visibility to improved SEO, blogging offers a range of advantages that can help your business succeed. So, let’s dive in!

How Content Marketing Drives Sales for Businesses

Content is a powerful tool for driving sales in today’s digital age. But what exactly is content marketing and how does it help businesses increase sales? In this blog post, we’ll dive into how content marketing drives sales significantly and why it should be an integral part of any business’s marketing strategy. By the end of this blog, you’ll have a better understanding of the benefits of content marketing and why it’s an effective way to reach and engage customers. So let’s get started!

President’s Day 2023 Marketing Ideas to Drive Sales

Are you looking for creative ways to make the most of President’s Day 2023? Look no further! In this blog post, we’ll be exploring President’s Day marketing ideas that can help you increase sales and grow your business. From special discounts and promotions to email marketing efforts and themed events, there are plenty of creative ways to make the most of this holiday and turn it into a profitable occasion for your business. Read on to find out how you can get started!

Impact of AI in Digital Marketing

AI is revolutionizing digital marketing. With AI, marketers can understand their target audience better and create more effective digital marketing campaigns. Discover how AI in digital marketing can maximize your ROI and increase conversions.

Make Them Love You With Our Valentine’s Day Marketing Ideas

Valentine’s Day is quickly approaching and if you’re a business owner, it’s time to get your marketing plan in place. From special discounts to creative campaigns, there are so many ways to make the most of this special holiday. Don’t miss out on the opportunity to grow your business with some creative Valentine’s Day marketing ideas. Read on to learn more about it.