How to Promote my Brick and Mortar Business?
As someone who has a physical location for your business, whether it is a restaurant or a barbershop, you may wonder how you can effectively promote your business. In the past, you might have immediately thought about advertising through TV ads or billboards. However, advertising methods are changing—and what was once the most effective methods really are not working because they are not cost-effective. Instead, you should shift your focus to digital marketing.
Some Need-to-Know Stats: What Kind of Marketing is Effective?
Let’s compare digital marketing and more traditional methods of marketing and how much they cost.
You can reach thousands of people with a Facebook ad. On average, appearing in front of these 1,000 people will cost you about $2.50.
Mini Commercial on Television
It will cost you $28 per 1,000 people who see your commercial on television. Keep in mind that this figure does not include the cost to produce the commercial.
3 Tips for Using Digital Marketing Effectively as a Small Business Owner
Because of digital marketing options, small business owners can have just as much exposure online as they would have via television—and it costs a small fraction of the price. This is a huge growth opportunity for small business owners!
Review our quick tips for effective digital marketing, and put your small business on the map.
1. Take a few pictures of your building or create a small video introducing yourself.
Creating an introduction video to put on Facebook is a great way to get your name out there in your local community. Run it as a brand awareness campaign in your target location and put it on your Facebook page. This quick video or photo does not have to be anything too elaborate—and you can do it right from your smartphone.
2. Keep your brand awareness ad fresh by updating it periodically.
Change out the photos or use another video from time to time to refresh your brand awareness advertising. You could even get professional photos and videos done as well.
3. Use a radius of 5 to 10 miles as part of your campaign.
By using a small radius around your business, you are sure to hit people who might drive by your business on a regular basis. In the days of COVID-19, you can bring people to you rather than relying on them to drive by and see your business. With this method, you target virtually everyone in your area for just a few hundred dollars per month.
Getting Your Digital Marketing Campaign Started
Shockingly, you might be the only brick and mortar business taking advantage of these strategies in your area—which definitely puts you ahead of the curve!
Find out more marketing strategies and work with our team at RealTop Marketing to create a comprehensive marketing strategy, no matter how big or small your business may be. Contact us to set up a consultation.
Free marketing strategy session: https://www.realtop.com/free-consulta…
Best regards, Nik Nikitas Tsoukales, CEO
Direct Line: 617-315-1138
Main Line: 800.676.8350