Create a predictable lead generating machine through the use of Google Ads in order to supplement the leads generated through in person expos due to COVID.
Robotics
Google Ads
GOALS
Results
Optimized Google Search campaign generating almost 3000 visits to the website resulting in 79 leads and over 150 phone calls.
How We Did It
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/ Monthly report to client for sales optimization
- Feedback loop communication system with his team and our
marketing manager - Strict adherence to google search and search partner channels (High intention)
- Competitor Research
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