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Fractional CMO Services

Need someone to lean on for marketing help and strategy? You can hire our marketing managers to be your fractional Chief Marketing Officer on a contractor basis. This is ideal for business owners with less than 100 employees.

What are fractional Chief Marketing Officer (CMO) services?

Fractional CMO services involve hiring an experienced marketing professional to work with your company for a certain amount of time to develop, execute, and measure your marketing initiatives. A fractional CMO will also lead your marketing team to ensure positive results from your marketing campaigns.

Our CMO Contractor Service

RealTop digital marketing agency offers chief marketing officer services for businesses that need help maneuvering through all digital marketing needs. Whether that be through giving our expertise on SEO and PPC or providing guidance with improving your website, we can be an important resource for you.

We understand that digital marketing is constantly evolving and it may be hard to keep up. With our extensive knowledge in this field, we know exactly what would benefit your company through practices like SEO, PPC, and social media management. Our chief marketing officer services are an amazing option for clients with a business less than 200 employees that may not be able to afford an in-house CMO. 

Fractional CMO Services: Experienced Marketing Leader

Guidance and Strategy Done Right

There are many aspects of digital marketing and it is often overwhelming to know where to start. Our CMO service will allow you to sign up for unlimited access to the RealTop Marketing executive team.

Our team has been in the digital marketing industry for many years and are experts in what works and what doesn’t. We can help educate you through all the in’s and out’s of the digital marketing realm. If you would like to hire a fractional CMO service, contact us at (857) 574-4136.

What Does a Fractional CMO Actually Do?

Fractional CMO Manages Go to Market Strategy DEPLOY AND MANAGE MARKETING CAMPAIGNS

The fractional CMO is responsible for deploying and managing your marketing campaigns, such as PPC, SEO, or social media.

Fractional CMO Handles Company's Brand

ENSURE THE COMPANY IS BEING BRANDED CORRECTLY 

A fractional CMO should also ensure that the business’s image and message are communicated appropriately through the different channels while ensuring brand goodwill.

Fractional CMO Marketing Operations DEVELOP AND OPTIMIZE A COMPREHENSIVE MARKETING STRATEGY 

Fractional CMOs should develop and optimize marketing strategies based on the leadership team’s input.

Fractional CMO Reports Directly to the Leadership TeamREPORT RESULTS DIRECTLY TO THE LEADERSHIP TEAM

A crucial marketing function of a fractional CMO is to provide a monthly report to the leadership team on how marketing campaigns are performing and the results they have brought.

Fractional CMO Provide Support to the Marketing Team

PROVIDE SUPPORT AND GUIDANCE TO THE MARKETING TEAM

 

Lastly, fractional CMOs are experienced marketing professionals who will guide and support your marketing team to ensure the highest performance possible for the department as a whole.

WHAT ARE SOME ADVANTAGES OF USING A FRACTIONAL CMO?

Expert Marketing Leadership

YOU BRING IN NEW SKILLS & KNOWLEDGE

Hiring a fractional CMO provides your marketing department with the knowledge and skills they may lack. This will allow you to execute your marketing efforts accurately with less space for mistakes.

Affordable Fractional CMO services

MORE AFFORDABLE THAN A IN-HOUSE CMO

A fractional CMO is way more affordable than a full-time CMO, as you will pay for a certain amount of hours or projects instead of a fixed salary.

Fractional CMO improves communication in your marketing team

IMPROVES COMMUNICATION IN YOUR MARKETING TEAM

To plan and execute effective marketing strategies, you must have a lot of communication with your team. A fractional CMO will be a marketing leader that communicates results, issues, or goals to your leadership team.

FAQs

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What should I look for in a fractional CMO?

Some skills you should look for in a fractional CMO are:

  • Ability to handle multiple projects at the same time

  • Marketing expertise and experience using marketing tools

  • Effective communication

  • Be a detail-oriented professional

  • Assertive leadership

Should a startup have a CMO?

Yes, we highly recommend startups hire a fractional CMO. Hiring a full-time CMO can be expensive if you are a small company. However, hiring a fractional CMO can help you execute successful marketing campaigns to help you increase your revenue. Once you have grown as a company, you can explore the possibilities of hiring a full-time CMO.