Pay-per-click advertising, or PPC as it is commonly referred to, is a prominent form of digital marketing that allow websites to increase sales by positioning themselves above others on search engines. Website owners will only pay each time a user clicks on their ads. PPC ads are useful as you will be driving high-converting leads to landing pages on your website to make a purchase.
You can create PPC ads on social media platforms, websites, or other search engines. They can be created in a variety of formats, such as texts, photos, or videos.