SEO, or Search Engine Optimization, is the process of improving the visibility of your website in search engine results pages (SERPs). This is done by ensuring that your website contains relevant and quality content, is well-designed and is adhered to all Google’s rules and regulations.
SEO provides your website visibility in online searches, driving more traffic and helping it rank higher in Google and other search engines. This, in turn, results in increased exposure for your business and an increase in the revenue you can generate from it.