Educational

Google Ads

GOALS

Create a predictable lead generating machine through the use of Google Ads in order to launch their online academy for irrigation specialists.

Results

Optimized Google Search campaign generating over 1000 visits to the website in the last 90 days resulting in 105 leads at a cost per acquisition of $26.26.

 

How We Did It

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our
    marketing manager
  • Strict adherence to google search and search partner channels(High intention)
  • Competitor Research
  • Competitor Research

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