How do I make content unique? The first (and most important) step in creating content that stands out from the crowd is to challenge yourself to think differently about your topic. The way you approach the subject, the questions you ask, and the solutions you come up with are all part of making content that’s [...]
Mistakes You Need to Avoid in Google Ads Campaigns When you purchase Google Ads, or Adwords, from Google, you are paying per click. That means that you pay every time someone clicks on your ad. You want each click to be valuable. Pay for clicks that are from a different audience or target will often [...]
It’s not news to you. Your customers have the attention span of a goldfish as revealed by a Microsoft study and confirmed by marketers everywhere. If you don’t get them invested in around 8 seconds, they’re gone. That is, if you were able to get their attention in the 2 seconds they offer up for you to [...]
Why is it important conversion rate in Google Ads? If you’re in Google Ads, you’ve probably heard about conversion rate. It is one of the metrics that advertisers look at to measure performance and determine whether they are meeting their goals. The conversion rate is the percentage of people who turned into customers of your [...]
How To Get More Leads with “Blue Magic” I have a confession…. I’m a salesman first and foremost. Love sales, love closing deals. But, I don’t like wasting my time! I remember when I started out in my first sales job. I got a job working for a mortgage company as an outbound salesperson. The [...]
What does SWOT stand for? S.W.O.T. stands for: Strengths Weaknesses Opportunities Threats It’s a strategic tool businesses use to better understand their business and competition to position their company for success. By analyzing both internal and external factors, SWOT Analysis can form the foundation for business decisions and help frame your marketing to promote your [...]
The Social Media Era Social media sites like Facebook, Twitter, and Instagram offer brands a unique opportunity to reach target audiences directly. Users are eager to share their opinions about products and services, which is why it’s vital for any brand to understand how to create engaging social media content. To stay competitive in today’s [...]
In our digital age, the marketing landscape continues to evolve as new trends come and go. Currently, a growing number of businesses are jumping into short-form video content as a marketing channel—with good reason. According to HubSpot, short-form video ranks #1 for lead generation and engagement. Should small businesses use TikTok videos? The answer is yes. TikTok is [...]
Our thanks to Troy and the Grow a Small Business Podcast team, we had a really great time talking about all digital marketing things, and our commitment to helping small, medium & large service business owners have a blast off online Episode Nuggets: “For any small business looking to jump on digital, don’t just think [...]
We had such a blast with Mike on his Influential Entrepreneurs Podcast! It was our pleasure to discuss our work ethics, our plans, and why we have a world-class standard for our clients. Thanks, Mike! Episode Nuggets: He then started his own financial services sales and marketing company in 2008 where he boot-strapped his company [...]
