If you’re a business owner, navigating different marketing strategies can feel overwhelming if you are just getting started. One decision you’ll likely have to make is whether inbound or outbound marketing is the way forward for your business. To successfully reach your target market and accelerate growth, you must understand the difference between both approaches [...]
Imagine the following scenario. Bill has been selling shoes for the last 25 years. Back in 1998, his sales were skyrocketing as he had never imagined. He always promoted his business through newspapers, cold sales, and word-of-mouth. However, over the last ten years, Bill has experienced a massive decrease in sales and is losing his [...]
Building a Successful Content Strategy Are you looking to get more out of your digital marketing efforts? A content strategy is critical to ensuring that all the pieces of your online strategy work together towards a common goal. Content can be used to engage and educate your target audience, build relationships with customers, and ultimately [...]
How Video can help your Business Are you looking for ways to increase your business’s online reach and success? If so, video marketing is what you’re looking for. Video marketing is a powerful tool that should be an essential part of any digital marketing campaign. 86% of businesses use video marketing. Whether it’s promotional videos, [...]
How can I improve my business online? As a business owner, you understand how vital getting exposure for your brand is in today’s competitive market. However, with such a competitive market, it has become a challenge to stand out. Many companies are looking for ways to promote their business online and gain an edge over [...]
Ultimate Website Design Checklist Your website is the most important presentation letter for your business. When a user performs an online search looking for your products or services, their first encounter will be your website. If you still don’t have a website for your business, consider investing in one. Studies show that 75% of consumers [...]
Why Reputation Management? Whether you have a small or large business, managing your online reputation is essential to attract new customers. A study from Brightlocal found that users read around ten online reviews before deciding to trust a business as a service provider. However, handling an online reputation sounds like an overwhelming task. Imagine manually [...]
Running Successful Facebook Ads Have you ever wondered why you are not managing to generate new customers with your business’s Facebook page? Your business requires more than an optimized Facebook page to attract new customers. To drive your sales, you must invest in advertising campaigns to reach a broader market. Don’t know how or where [...]
How to Use Hashtags for Business As a business owner, tapping into the potential of social media is essential for your growth. Easier said than done. But, have you ever experienced frustration for not getting your social content to reach your target audience, no matter whether you create helpful content? Or even worse, have you [...]
Email Writing is still a Thing As a business owner, have you ever asked yourself, what’s the best tool you can use to communicate with your customers and actually delivers value? Well, you might not believe it, but it’s email. Isn’t email a little old school? Definitely not! 4.147 million users actively used their email [...]
