Traditional Referral-based Businesses Referral-based businesses thrive on a good word from prior customers, friends, and families. Traditionally, these businesses have done very well based on word-of-mouth alone. However, even if most of your business comes a referral marketing strategy, you may not want to overlook digital marketing. There are certainly some situations where a referral [...]
How to Optimize Google Ads Campaigns Are you getting the most out of your Google Ads? If you find that your ads aren’t working as well as you hoped, you may need some fine-tuning. These Google Ads best practices will help you up your conversion rates and more effectively target your marketing budget. 1. Discover [...]
Clicks or Conversions? Should I Focus on Conversions or Clicks? Conversion tracking has long been associated with the overall number of clicks on or around a specific website. Nick with Real Top Marketing is obsessed with conversion tracking and clicks—but not in the way you might think. When Nick talks to new or prospective clients, [...]
You’re a business owner or marketing manager. You’re working hard to get your company out there and noticed. Ideally, you’d like an ever-growing list of dedicated clients or customers who think of you first every time. This has several obvious benefits, including increasing your profit margins and word-of-mouth marketing – which is free, wahoo! The [...]
What is a long tail keyword? Before mentioning the benefits of long tail keywords, we should start by defining what they are. Long tail keywords are long and specific search phrases that users look for when closer to performing a purchase. Even though they have low search volume, long tail keyword searches can help you [...]
Is Buying leads a good idea? As someone who is considering your marketing options, you have likely wondered—which is better, buy leads online or make your own ads? Buying leads is certainly an easier process, but does it really get you the results you want? Maybe not. Nik with RealTop Marketing helps unpack these concepts [...]
What is Google My Business? Google My Business, or Google Business Profile, is a tool for business owners to take control of their company’s image and presence on Google. By creating a Google My Business account, you will be able to add assets such as photos, videos, and documents to promote your services and business [...]
Optimizing your Website for Google How to optimize your website for Google? If your business relies on Google to send web searchers to your site, some upcoming and recent Google changes may be cause for alarm. Google is redesigning the search experience in ways that could keep searchers inside the Google universe for longer while [...]
Google Voice for PPC When you first created your Google Ads campaign, I bet you used a very “Yellow Pages” keyword structure, but is that still accurate? More and more, we are picking up our smartphones and asking in a very human way to look for stuff! Imagine saying “Hey Siri, plumber. Boston.”, that might work but [...]
Trojan Horse Marketing Strategy Few tales from Greek mythology are more well-known than the tale of the Trojan Horse strategy. In an effort to put an end to the seemingly endless Trojan War, the great hero Odysseus struck upon a brilliant idea. Taking advantage of the fact that Trojans considered the horse to be sacred, [...]
