What are the trends in digital marketing for 2022? While there are some tried and true marketing techniques that have been used for centuries, digital marketing seems to change from year to year. Technology has helped develop new, more effective ways to market products and services. The ultimate goal is always a better return for [...]
Bing vs Google Ads One of the most frequently asked questions about paid ad campaigns is, “Should I be running Google Ads and Bing Ads simultaneously?” That’s a fair question. Most businesses gravitate towards Google because of its sheer gravity and market dominance. But Bing isn’t small potatoes by any stretch of the imagination. Additionally, [...]
Why is SEO Important? Improving your company’s search engine results through SEO (search engine optimization) has never been more complex. But businesses that neglect this key arm of digital marketing will inevitably get buried by their competitors when consumers make industry-relevant searches on Google. Search engines are constantly updating their algorithms to give better search [...]
What is a keyword research tool? A keyword research tool helps you find keywords to optimize your content for search engines. The term “keyword” is used to refer to a word or phrase that people use when searching for information online. These tools help marketers identify the most relevant keywords that are important to their [...]
Email Marketing Campaigns The question we always get is, what is the most profitable digital marketing channel I can start with? Simple. Email Marketing. Notice that we just emailed you. We’re a digital marketing company with tens of millions of dollars in advertising spent on excellent platforms like Google, Facebook, and Snapchat. However, I’m still [...]
You’re a business owner or marketing manager. You’re working hard to get your company out there and noticed. Ideally, you’d like an ever-growing list of dedicated clients or customers who think of you first every time. This has several obvious benefits, including increasing your profit margins and word-of-mouth marketing – which is free, wahoo! The [...]
How to Optimize Google Ads Campaigns Are you getting the most out of your Google Ads? If you find that your ads aren’t working as well as you hoped, you may need some fine-tuning. These Google Ads best practices will help you up your conversion rates and more effectively target your marketing budget. 1. Discover [...]
Clicks or Conversions? Should I Focus on Conversions or Clicks? Conversion tracking has long been associated with the overall number of clicks on or around a specific website. Nick with Real Top Marketing is obsessed with conversion tracking and clicks—but not in the way you might think. When Nick talks to new or prospective clients, [...]
You’re a business owner or marketing manager. You’re working hard to get your company out there and noticed. Ideally, you’d like an ever-growing list of dedicated clients or customers who think of you first every time. This has several obvious benefits, including increasing your profit margins and word-of-mouth marketing – which is free, wahoo! The [...]
A big thank you to Leigh Brown for Having our CEO, Nik Tsoukales as a guest on her podcast “Crazy Sh*t in Real Estate” Podcast. Episode Nuggets: “Looks can be deceiving.” It is a life lesson that our special guest Nik Tsoukales learned when he worked with a walk-in client that ended up to be [...]
