fbpx
Realtop Digital Marketing
Realtop Digital Marketing
Home

Services

Case Studies

Testimonials

About Us

FAQ’s

Blog

Contact Us

Top 5 Hacks To Boost Your Conversion Rates

Jan 27, 2022 | Advertising, Marketing, Posts, PPC

The start of a new year often means working with a new marketing budget. If 2021 did not bring quite the conversion rates you had hoped for, try incorporating these top five hacks to boost your conversion rates in 2022.

Include at Least One Pop-Up

A pop-up advertisement, coupon, or lead form will draw the attention of website visitors the way that other content does not. However, the pop-up needs to include something that is worth the prospect’s time to look at or it will only be an annoyance. Try to make it something your visitors can follow up with immediately, like a discount code only available to email subscribers.

Clean and Update Your Business Website

No one wants to arrive at a company’s home page only to see outdated information posted about sales or events that ended months ago. People that you may have converted as customers could assume your company is lazy or does not care about providing them with timely information. We recommend assigning the task of removing outdated and irrelevant information and replacing it with fresh content to one person. Taking this approach is the best way to avoid posting duplicate content.

Include Several Social Proofs

Consumers pay more attention to what other consumers have to say about a company and its products or services than they do with anyone else. Your company needs to earn the trust of new customers, but you can speed up the process by including testimonials and product reviews that paint your business in a positive light. Try to include logos and other visuals to break up the text and give people a chance to digest what they have just read.

Remove Sidebar Navigation

Most people expect to see the navigation tools they need at the top of a website’s home page. Having too many options available can be frustrating and distracting, so we recommend removing any navigation tabs on the left or right sides of your homepage or other web pages. Your website should be concise with words and show plenty of white space to draw the attention of readers and keep it there long enough for a conversion.

Make the Lead Magnet as Simple as Possible

Website visitors should not need to search your website for what they need after landing there from following a lead magnet. For example, your visitor should find the promised gift or coupon code in their email within minutes of filling out the lead form. If your company is short on staff or resources to manage this, consider third-party sign-up assistance through one of the major social media networks.

Get a Free Marketing Plan from Realtop

Realtop is a Boston-based marketing agency offering proven marketing strategies for businesses in a variety of industries. We are currently offering a free marketing plan for all new clients and invite you to take advantage of this opportunity right away.

 

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 617.741.9972

Skype: nikitastsoukales

Email: nik@realtop.com 

Web: https://www.realtop.com

 

Recent Posts | Realtop Blog

Top 5 Tips to Create an Effective Buyer Persona

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

SWOT: What Is It and How It Can Help You Promote Your Business

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

The Founders Live Podcast

Many thanks to Nick and his team at the Founders Live Podcast for such a great interview! Listen along for a great conversation filled with advice to early start-up founders, the nature vs nurture of entrepreneurship, and the creation process for RealTop!

Influential Entrepreneurs with Mike Saunders

We had such a blast with Mike on his Influential Entrepreneurs Podcast! It was our pleasure to discuss our work ethics, our plans, and why we have a world-class standard for our clients. Thanks, Mike!

Grow a Small Business Podcast

Our thanks to Troy and the Grow a Small Business Podcast team, we had a really great time talking about all digital marketing things, and our commitment to helping small and even large service businesses owners have a blast off online

The ABC’s of SEO

There are certainly some situations where a referral business has more work than it can handle, and they are not interested in expanding. But, for everyone else, developing variety in your marketing efforts can help take your company to the next level. Below we provide some suggestions on how to use digital marketing, even in a mostly referral-based business.

Crazy Sh*t in Real Estate Podcast

A big thank you to Leigh Brown for having us as a guests on her Crazy Sh*t in Real Estate Podcast. It was such a fun interview and we loved talking about the different tips and approaches we have for the Real Estate business

The NYC Times Interview

The ability to access information in today’s day is incomparable to any time in history. However, making sure the right audience is seeing your business’s information is a task that every small business owner has struggled with since the dawn of the digital age.

The Social Insider – Everyone is Joining Forces With Realtop

If you have never heard of RealTop Marketing and you are a small business owner, we are about to change your life. RealTop Marketing is the single greatest thing to happen to small business owners since 2019.

Inside The Firm Podcast – Monday Morning Coffee

Thank you to the team at Inside The Firm Podcast. These guys really know their stuff. We did a deep dive into the different marketing pillars.