Top 5 Hacks To Boost Your Conversion Rates
The start of a new year often means working with a new marketing budget. If 2021 did not bring quite the conversion rates you had hoped for, try incorporating these top five hacks to boost your conversion rates in 2022.
Include at Least One Pop-Up
A pop-up advertisement, coupon, or lead form will draw the attention of website visitors the way that other content does not. However, the pop-up needs to include something that is worth the prospect’s time to look at or it will only be an annoyance. Try to make it something your visitors can follow up with immediately, like a discount code only available to email subscribers.
Clean and Update Your Business Website
No one wants to arrive at a company’s home page only to see outdated information posted about sales or events that ended months ago. People that you may have converted as customers could assume your company is lazy or does not care about providing them with timely information. We recommend assigning the task of removing outdated and irrelevant information and replacing it with fresh content to one person. Taking this approach is the best way to avoid posting duplicate content.
Include Several Social Proofs
Consumers pay more attention to what other consumers have to say about a company and its products or services than they do with anyone else. Your company needs to earn the trust of new customers, but you can speed up the process by including testimonials and product reviews that paint your business in a positive light. Try to include logos and other visuals to break up the text and give people a chance to digest what they have just read.
Remove Sidebar Navigation
Most people expect to see the navigation tools they need at the top of a website’s home page. Having too many options available can be frustrating and distracting, so we recommend removing any navigation tabs on the left or right sides of your homepage or other web pages. Your website should be concise with words and show plenty of white space to draw the attention of readers and keep it there long enough for a conversion.
Make the Lead Magnet as Simple as Possible
Website visitors should not need to search your website for what they need after landing there from following a lead magnet. For example, your visitor should find the promised gift or coupon code in their email within minutes of filling out the lead form. If your company is short on staff or resources to manage this, consider third-party sign-up assistance through one of the major social media networks.
Get a Free Marketing Plan from Realtop
Realtop is a Boston-based marketing agency offering proven marketing strategies for businesses in a variety of industries. We are currently offering a free marketing plan for all new clients and invite you to take advantage of this opportunity right away.
Best regards, Nik Tsoukales, CEO
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