Trojan Horse Marketing Strategy
Few tales from Greek mythology are more well-known than the tale of the Trojan Horse strategy. In an effort to put an end to the seemingly endless Trojan War, the great hero Odysseus struck upon a brilliant idea.
Taking advantage of the fact that Trojans considered the horse to be sacred, Odysseus instructed his Greek soldiers to construct a large wooden horse sculpture. The Greek army wheeled this sculpture to the city gates of Troy and left it behind as a gift.
Unable to resist the allure of this statue, the Trojans opened the gates and brought it into the city. What they didn’t know, of course, was that scores of Greek soldiers were hidden within the hollow interior of the Trojan horse.
When the Trojans fell asleep that night, the Greek soldiers emerged from the horse, opened the gates, and allowed the entire Greek army to infiltrate and overtake the city. Victory was theirs!
Borrowing its name from this incredible story and the wooden horse at its center, the marketing tactic known as the “Trojan Horse Strategy” requires absolutely no carpentry skills to pull off. Instead, marketers hide a range of promotional and sales team efforts within an attractive outer shell that consumers will find absolutely irresistible.
The Real Top digital marketing agency follows an intricate process to develop a Trojan horse strategy that is tailor-made to meet the specific wants and needs of a wide variety of businesses and organizations:
