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Why You Should be Using Google Ads to Market Your Business

by | Mar 8, 2021 | Advertising, Marketing, Posts, PPC

 

Why You Should be Using Google Ads to Market Your Business

For some businesses, it doesn’t make sense to use Google Ads. But for most companies, Google ads should be the “minimum” that you do to market your business.

In fact, the conversion rate on someone coming to your website from a Google Ad is 25% higher than those coming to your website another way.

You may not realize it, but Google and Google Ads are quickly becoming the only place that many of your potential customers are searching for businesses like yours—and you need to be there!

The Importance of Google Ads: Google Ads are the New Yellow Pages

Years ago, if you wanted a plumber or a dog groomer, you would head to the yellow pages to get information. Phone books are virtually obsolete now—and Google has taken their place as a modern-day phone directory.

While your company may be listed in the phone book, if you want an actual ad, you likely aren’t going to get it for free. The same can be said about search engines, including Google and Google Ads.

Today, we are transitioning into having a whole generation of people who have never used the yellow pages. Instead, they are only getting their information about businesses and services from online searches. They aren’t asking friends and neighbors for referrals, and they aren’t looking at other forms of marketing.

There is a whole segment of people using Google exclusively to get information—and your business needs to be there to show what you have to offer!

Having a Website Alone Often Isn’t Enough

“I have a website and great SEO. Shouldn’t I rank in a Google search anyway? Why would I pay more for a Google Ad?”

While good content and SEO will help you with search rankings, it’s important to know that Google will always prioritize search results in favor of those who have paid for advertising.

If you run a search for “plumbers near me,” you might find something like this across the top of your search results.

These are advertising, not genuine search results. They appear at the top of the search results.

The next thing you’ll see is the Google My Business listings. These are free listings, but they always come after the paying ads for services.

The organic ranking only appears after both of these services that Google includes on every search result. For local businesses, that means that organic rankings aren’t nearly as important as they once were.

Google Ads are Especially Important for Service Businesses

Some companies do well by focusing on building an audience. They create that audience on social media or through their blog. They provide free tips and advice, and when that audience needs a product or service, the audience will turn to that company, which has developed itself as an authority on the subject.

That type of approach doesn’t work for every business. A plumber, for example, likely won’t be able to create an audience using social media like Instagram or Twitter. Instead, someone is only going to call on that type of business when they have a problem. It’s an event to seek out that type of business, rather than a nudge toward their services.

But Google Ads Isn’t for Everyone…

In some situations, however, the market can become saturated. There might be too many ads already, and the cost becomes prohibitive—and it might not be a good use of your marketing dollars.

You might want to focus instead on social media or another method of marketing. The type of business you have and a deep-dive into the life-time value of each client will tell you which marketing method you should be using.

RealTop Marketing does this deep dive for every client before we ever start a campaign. Don’t throw away your marketing dollars on advertising that isn’t working. Talk to our team about how we can help—get a free marketing strategy session.

 

Get Marketing Help from RealTop Digital Marketing

If you could use some help developing your email or social media marketing, RealTop is here for you. Contact us to set up a free marketing strategy session.

 

Best regards, Nik Tsoukales, CEO

Direct Line: 617-315-1138

Main Line: 800.676.8350

Skype: nikitastsoukales

Email: nik@realtop.com 

Web: https://www.realtop.com

 

 

 

 

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